Brand Manager

4 weeks ago


คลองเตย กรงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
Develop and execute brand strategies tailored to target audiences.
Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
Work with advertising agencies and media partners to create brand-aligned content.
Design and execute marketing campaigns across online and offline channels.
Develop promotional activities, experiential marketing, and brand awareness programs.
Assess competitive landscape and adjust strategies accordingly.
Monitor, control, and evaluate the effectiveness of each marketing activity, promptly proposing necessary measures to stay aligned with set objectives and targets.
Analyze brand performance and adjust strategies based on consumer insights and market trends.
Regularly review product costs and propose cost-saving opportunities whenever possible.
**Job skills required**: Product Development


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