Groupm Digital Buying Manager

3 weeks ago

กรงเทพมหานคร, Thailand GroupM Nexus Full time

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Buying Digital to join us. In this role, you will be responsible for for negotiating digital media deals for the company’s clients. You will be responsible for handling media vendors and facilitating clients and GroupM agencies throughout the trading process and additional duties as assigned. The role includes both independent and coordinated trading initiatives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

This role reports to the **Business Manager Buying Digital**

**3 best things about the job**:

- Being part of a talented, and passionate team.
- Working and interacting closely with top media corporations
- Opportunity to implement and execute industry first initiatives

**In this role, your goals will be**:
**In three months**:

- Complete knowledge of buying and planning systems. Understanding of the programmatic buying, open market exchange process - includes basic understanding and importance of trading tools like DSP and SSP.
- Execute basic programmatic campaigns.

**In six months**:

- Understand new developments in the digital market
- Deliver exceptional value from negotiations with media owners against KPI.
- Ensure all specified audit/buying guarantees are met.

**In 12 months**:

- Ensure close relationships are developed with all key media owners.
- Display strong ability and knowledge for all day to day systems.
- Close negotiation deals and manage assigned tasks, regional/local.

**What your day looks like at GroupM**:

- Supplier selection based on KPIs, trading deals and maximizing value for client and agency
- Hands on experience of tracking tools like: Sizmek, Adform, Double Click others.
- Excellent understanding of GA and UTM working through different campaign tracking tools.
- Setting up campaigns with DMP and audience data
- Overseeing booking procedure into CMS system
- Overseeing trafficking and implementation with the regional team
- Co-ordination with suppliers, tech team and agencies to get campaigns live
- Advising tag management process along with Head of Technology or market lead.
- Creating PCA's with data from operations.
- Preparation of negotiation reports post closure and inventory management report with team.
- Negotiating campaigns to hit KPIs based on view ability and performance.
- Learning about programmatic buying, barter, inventory value trading
- Optimizing campaigns once live.
- Reporting throughout the campaign.
- Learn mobile networks execution (secondary media)
- Understand new quality metrics (Visibility, Impact) and brand research (Nielsen, ComScore)

**What you'll bring**:

- Superior time management and prioritization skills.
- Excellent communication skills.
- Strong analytical and number skills.
- A pro-active approach with excellent negotiation and communication skills.
- Excellent working skills on excel and PowerPoint presentation development.
- Media knowledge and understanding of systems.

**Minimum Qualification**:

- Must be a BBA / MBA from a reputable university or equivalent.
- Must have an experience of at least 1-2 years in digital media buying, planning & strategy.

**More about GroupM**

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

**About Pakistan**

GroupM Pakistan is the leading global media investment management operation in Pakistan. It serves as the parent company to WPP media agencies i.e m/SIX, MediaCom, Wavemaker, Xaxis and Mindshare. We see major growth coming on Digital Platforms where we have seen Internet Penetration growing to 87 million Broad Band users + 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where FB stands at 34 million subscribers & Tik Tok has replaced Instagram to become 2nd most penetrated social platform with 22 million subscribers in Pakistan. While the digitization of the market is happening at a faster pace it has also given a lot of new opportunities in various areas & specializ

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