Groupm Executive, Ad Operation

2 weeks ago

กรงเทพมหานคร, Thailand GroupM Nexus Full time

As a Executive, Ad Operation within our team, you will be responsible for the set-up, execution, delivery of digital campaigns via a 3rd party ad serving platform, develop and implement digital analytics solutions using tag management tool. You will work with both internal teams (Client Services, Media Analysts, Media Buying and Planning) and external parties (Publishers) to ensure campaign delivery objectives are met.

**Some of the things we’d like you to do**:

- Manage the set-up campaigns, placements and creative assets through the use of 3rd party ad serving platforms and vendor interfaces.
- Maintain regular checks and analysis of campaigns to ensure 100% accuracy.
- Work with external vendors and publishers to resolve issues quickly including creative, tag and reporting.
- Attend interdepartmental meetings and provide advice on Ad Operation best practice, campaign optimisation, reporting and tracking requirements.
- Monitor reporting on a daily basis to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate.
- Present in internal team meetings and participate in client meetings on an ad hoc basis.
- Support team leadership in the continual assessment of ad tech platforms and tools; and provide support in testing of different products, including client recommendations, implementations and consulting
- Support client deliverables and projects on an ad-hoc basis.
- Act as an ambassador of ad operations across the agency. Train new starters and continually educate teams on recent developments; building advocacy across the agency.
- Collaborate with multiple development teams to engineer and manage a digital data layer across all digital assets that follows best practices
- Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
- Develop custom solutions using JavaScript with within for tracking user behavior with Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies
- Work with app development teams to implement Analytics in native app
- Test and validate the implementation of Analytics tagging changes throughout the development lifecycle
- Educate testing teams on the tools and methods to validate digital analytics tagging effectively
- Manage Analytics configurations including variables, classifications, and processing rules

**Qualification**:

- 2+ years’ experience in ad operations advertising operations with demonstrable knowledge of ad serving, preferably gained agency side
- 1+ years’ experience working with tag management solutions such as Google Tag Manager (GTM) with an excellent understanding of tagging best practices.
- Diligent and attentive to detail; able to follow through on projects and/or issues independently
- Confidence in making information-based decisions
- An active interest in everything digital, ideally with an understanding of online advertising industry trends
- A self-starter with the ability to manage your own workload.
- Able to multitask, priorities and manage expectations.
- Some experience working with Campaign Manager 360, Sizmek, Flashtalking and other 3rd party ad servers
- Knowledge of web technologies including HTML, JavaScript or PHP would be a bonus
- Experience working with jQuery, Regular Expressions, and CSS selectors
- Knowledge on DSPs, DMPs, Tag Management Systems, Ad Verification or Site Analytics tools would be a bonus
- Computer literate with good skills in all basic Office programmes (including Excel)
- Excellent verbal & written communication skills

**More about GroupM**

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at

Follow GroupM on LinkedIn

**About Thailand**

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FT

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