Brand Design Lead
6 months ago
Overview:
Pepsico is one of the world’s leading food & beverage companies in the world.
In our Global design team we count over 300 designers and thinkers from world class agencies and fortune 500 companies.
Brand design in PepsiCo is very hands-on. We make stuff, we work with Designers, Brand teams, R+D, Consumer insights, Media, Ecommerce teams and Engineers.
We’re especially fond of quick thinkers, problem solvers and good communicators with a well-developed sense of form, proportion, color and materials both for graphic and product executions.
If that’s you, please keep reading.
**Responsibilities**:
- Senior Brand Design Manager must be able to sketch and articulate his/her creative thinking. The main objective of this role is to lead major brand design projects across our beverage product portfolio. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.
- Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Design director, Brand teams, insights teams and global design team while leading design team members. Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Execute those requirements into design solutions for social media, digital and EC environment. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.
Qualifications:
- 8+ years of world class brand design experience
- Graphic design degree or similar
- Tangible understanding of brand design ecosystem
- Extraordinary design taste and skill
- Extraordinary ability in using the Adobe Creative Suite software ( 3D software is a Plus)
- Strong project management and design management skills
- Ability to work in dynamic work environment; is comfortable with risk and uncertainty
- Can effectively influence senior levels in the organization across brands and functions
- Effectively communicates (verbally and written) with internal and external stakeholder, across all levels of the business
- Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
- Proficiency in oral and written English ( is a must)
- Capability to develop and visualize concepts through hand sketching or computer software
- An incurable curiosity relating to all design things
- Great passion for new and creative trends
- Highly collaborative
- Team oriented leader, running brainstorming sessions or presenting in front of other leaders and functions
- Ability to work smoothly with a fast-paced interdisciplinary team.
- Demonstrate clear “point of view” relating to their design
- Agency and project management skills
- Open and optimistic with entrepreneurship
- Can work under pressure.
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