Trade Marketing

6 months ago

กรงเทพมหานคร, Thailand Unilever Full time

**Job Scope**:
The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.

**Job Objectives**:

- Create category strategy development & guideline, focusing on pack & place.
- Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
- Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
- Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar
- Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
- Coordinate with cross-functions to implement category plan across channels.
- Evaluate and review implemented marketing activities for developing future plan.
- Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
- Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
- Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)

**Qualifications**:

- Bachelor’s or master’s degree in job related field.
- At least 5 years of trade marketing, category analyst, commercial finance and FMCG environment experiences.
- Experience in beauty industry/company/channel is a plus.
- Ability to analyze large amounts of data.
- Excellent in English and Thai.
- Good in presentation and negotiation.

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