Programmatic & Biddable Media Trading Manager
3 weeks ago
The purpose of this role is to manage the delivery of effective ad operations work both to direct and Operating Company clients. The role also leads the day to day line management and training of junior Ad Operations staff
Job Title:
Programmatic & Biddable Media Trading Manager
**Job Description**:
- งานสื่อโฆษณา และ การวิเคราะห์ข้อมูลแคมเปญ
- AdWords & Facebook และอื่นๆ
- เป็น center hub ของฐานข้อมูล performance ย้อนหลังของทุกลูกค้าใน unit ตัวเอง, เข้าใจธุรกิจของทุกลูกค้าใน unit, สามารถบอกลักษณะของ performance ของแต่ละ industry ที่ตัวเองดูแลอยู่ได้ และสามารถอธิบายที่มาของ stat นั้นๆได้
- ดูแล media budget และ performance และควบคุมความผิดพลาดจากการสร้างแคมเปญและ optimization โดยรวมของทีมตัวเองทั้งหมด
- สามารถใช้งาน เข้าใจและวิเคราะห์ performance metric ใน report ประเภทต่างๆ ของ Google Analytics
- สามารถบอกวิธีการสร้างและติดตั้ง performance tracking ในมีเดียต่างๆ เพื่อให้ข้อมูลเข้าสู่ GA ได้
- เข้าใจและตรวจสอบการติดตั้ง tracking ต่างๆ บนหน้าเว็บของลูกค้า
- สร้าง Real-time Dashboard เพื่อดูภาพรวมของทีมตัวเองได้
- ผ่าน GA certificate, FB blueprint- พัฒนาทีม
- สอน Senior และ Junior ให้คิด, วางแผนการสร้าง และการวัดผลของแคมเปญโฆษณาได้ ทั้ง Google, Facebook ตามโจทย์ของลูกค้า
- จัดสรร account ให้เหมาะสมกับทีมที่ตัวเองดูแลอยู่ และบริหาร efficiency ของทีม ให้ใช้เวลาการสร้างแคมเปญ และ optimization 50% ของเวลาทำงาน และใช้เวลาในการ analysis & planning advisory แคมเปญ 50%
- การให้คำปรึกษาการวางแผนแคมเปญมีเดียออนไลน์
- ให้คำแนะนำ, ทำ media strategy + media plan เพื่อให้เหมาะกับ KPI ของลูกค้ามากที่สุด ร่วมกับ planner ได้
- สามารถ lead meeting direction กับลูกค้า เพื่ออธิบายผลลัพธ์แคมเปญ วิเคราะห์ความสัมพันธ์ของออนไลน์มีเดียที่ทำกับธุรกิจของลูกค้าอย่างไร
**Location**:
Bangkok
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanent
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