Biddable Media Optimization
3 weeks ago
Job ID
49519
Business
IT, Software, Telecommunications
Job Detail
- Analyze, track, and optimize on an ongoing basis effective benchmarks for measuring the performance of the campaign including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- To set up and monitor campaigns across various platforms (Google AdWords: SEM, GDN, YouTube / Facebook ads: Facebook, IG / Twitter ads / Line ads platform / Tiktok and other programmatic tools), in line with the corporate/campaign goals and objectives
- Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analyzing, keeping pace, and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
- Handle the full overview of the website. Including talking to HQ or APAC, so that the website can be up according to the timeline that has been placed
Salary
30,000 - 40,000 (THB)
Location
Bangkok
Required work
experience
- Relevant experience of 3-5 years in Optimization or Biddable roles
- Expertise in Google Analytics
- Strong understanding and knowledge of Google AdWords, Facebook Business
- Understanding of Bid Management Tools
- Understanding of Programmatic
- In-depth experience with bid management tools
- Familiarity with A/B and multivariate experiments 2 years of work experience in online marketing
- Experience in executing online marketing campaigns is a must
- Good understanding & passion for a startup business. Experience with tech companies is a plus
- Able to withstand various pressures both work and colleagues
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