Marketing Associate

21 hours ago


กรงเทพมหานคร, Thailand Grab Full time

Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
Leading the execution of each marketing campaign and activities to ensure flawless brand presence, relevance and conversions.
Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events, etc. for Grab corporate.
Work with our marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.
**The must haves**: Education: Must possess at least a Bachelor's degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration.
Branding marketing, online marketing, or performance marketing experience is preferred.
Familiar with the entire marketing mix - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns e.g. product launches, consumer campaigns, merchant campaigns etc.
**Relevant marketing experience**: At least 2 years of relevant marketing and public relations experience; FMCG/agency or consulting background is preferred.
**Goal-oriented and can execute fast**: Track record of success in achieving targets on time in a rapid growth, start-up environment.
**Relentlessly drives and seeks challenges**: Willingness to drive growth and able to embrace and tackle challenges.
**Collaborative, team player**: Effective in engaging and influencing related members to achieve targets.
**Resourceful and creative**: Can develop creative, innovative ideas for marketing through different channels to reach and engage consumers effectively.
**Highly detail-oriented**: Ensure the quality of all marketing materials and communications.
**Good command in Thai and English**: Fluency in spoken and written English is preferred.
Computer literacy, MS-office and other instant program.
**Our Commitment**: We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique. About Grab: Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.


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