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Senior Executive, Marketing

1 month ago

กรงเทพมหานคร, Thailand AirAsia Full time

Responsible for the overall go-to-market strategy, development, execution and optimization marketing campaigns for ancillary products.
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
- Work closely internally with the relevant team to establish channel strategy (external party).
- Using creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand enhances the consumer purchase experience by developing and monitoring funnel strategy and conversion.
- Constantly engage with the Product team to enhance the user experience.

**Qualifications**
- Bachelor Degree in Marketing, Finance, Business Administration or any related field
- Experiences in Marketing, Marketing Campaigns, Marketing Strategy for 3 years onwards
- Understanding marketing trends and having passionate in airline business
- Creating graphic design or artwork with creativity ideas according to Customer Intelligence (CI) of the company.
- Excellent at English and interpersonal skills
- Creativity, working as a team and under pressure with limited time

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.