Senior Marketing Executive
1 day ago
**Job Responsibilities and Qualifications**:
**Responsibilities**:
- Develop and implement content strategies to increase followers, engagement, and community interaction across various platforms.
- Plan and manage events, ensuring timely execution, budget adherence, and maximum visibility.
- Deliver creative marketing communications to target audiences through appropriate channels.
- Collaborate with internal teams and external partners to ensure timely setup, execution, and dismantling of logistics for on-ground activations and events.
- Create compelling social media content to enhance brand visibility and monitor performance metrics for continuous optimization.
- Analyze social media metrics and campaign outcomes to identify trends and insights, improving strategies for maximum effectiveness.
- Stay updated on industry trends, marketing technologies, and best practices (both online and offline).
- Conduct competitive analysis and market research to provide insights and recommendations for strategic planning.
- Be familiar with platforms like Instagram, Facebook, X (Twitter), and YouTube, with a strong understanding of current social media trends, algorithms, and best practices.
- Demonstrate excellent copywriting and editing skills.
**Qualifications**:
- Bachelor’s degree in Marketing, Advertising, Media and Communication, Business Administration, or related fields.
- 3-5 years in marketing, branding, PR, content creation, or event management—preferably in entertainment, FMCG, or creative industries.
- Creative, proactive, team-oriented, with a positive "can-do" attitude.
- Exceptional written and verbal communication skills in both Thai and English, with strong presentation abilities.
- Strong analytical, planning, and interpersonal skills, along with the ability to work cross-functionally.
- A strategic mindset capable of designing and executing impactful campaigns.
- Familiarity with all social media platforms, including content creation and management.
- Proficiency in tools such as Photoshop and Adobe Premiere Pro.
- A strong network of PR and media contacts would be highly advantageous.
- Detail-oriented with a proven track record of managing multiple projects effectively.
- Strong portfolio demonstrating successful social media initiatives and content creation.
- Multimedia production skills: scriptwriting, creative storytelling, producing engaging web content, and video editing (preferred)
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