Marketing Manager

3 days ago


กรงเทพมหานคร, Thailand Mundipharma Full time

As owner of the Brand, he/she oversees the marketing strategies & activities of Betadine both in consumer and ethical channel. The job is to develop plan and coordinate all marketing activities such as build brand equity, understanding consumer insight, ensure successful launch of new product and develop campaign that able to support business growth.
- Must be the company’s brand champion (primarily in Betadine products & other consumer health care products.)
- Collection of market and competitor information, keeping informed of all major market dynamics, issues and communication of such information to line manager
- Working with global team in developing NPD/ existing products Business Plan including development of local strategy together with tactical plans and campaigns to maximize sales
- Management of new product pre-launch and launch activities for new indications and formulations
- Significant interaction with sales team including product training, implementation of marketing / brand campaign, and customer management
- Monitors the effectiveness and efficiency by which plans are implemented by utilizing a host of internal and external data, including market share reports, competitive data monitoring, sales performance as well as Brand Inventory and off take tracking data for each brand
- Directs the activities of the digital/ e-com/ advertising/media/design agencies to ensure that their efforts support the business’ strategies, especially in the areas of creative development, media and strategic planning
- Monitors the advertising and promotional spend for the brand(s) and recommends the timely reallocation of resources for maximum business impact. Initiates system improvements within and in relation to the marketing functions that will translate to more efficient brand performance tracking.
- Works closely with the sales team in the development of channel strategies in support of the brand/product(s)
- Close working relationship with internal Regulatory Affairs, Medical and Supply Chain departments.
- Close working relationship with external agencies (Example: market research, advertising, digital, media, e-com)
- Close working with global team on marketing & sales strategies/ campaign to achieve KPIs



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