Ethical Marketing Manager

2 months ago


กรงเทพมหานคร, Thailand Abbott Laboratories Full time

**MAIN PURPOSE OF ROLE**

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

**MAIN RESPONSIBILITIES**
- ** KOL Strategy**
- Envision KOL roadmap from Association Levels to Hospital levels that align with Brand Objectives.
- Propose Brand Team on KOL programs to support brand plan.
- Collaborate with sales team to identify KOL at hospital level to explore brand opportunities.
- ** Co-Lead Brand Planning**
- Involve in Brand planning from proposal to executions
- Propose and recommend brand team to come up with Ethical activations, including leading executions and reporting.
- ** Lead CME Strategy**
- Recommend CME plan to support brand funnel from brand awareness, consideration, and trial through scientific base activations.
- Support Brand team on executing new product launch in Ethical Channels
- Manage A&P to most best utilization to serve brand objectives and manage quality of work.
- Liaison with AREA/Global Marketing to bring international CME, international activation to live at the local level.
- ** New User Program**
- Execute New User Program and Tracking its performance
- Lead new tool/tech initiatives to automate and reduce human work for cost saving and operation efficiency.
- Lead Sample Management and Reporting

**KPIs**
- Sales, Market Share in Hospital Channel
- Brand KPI: Recommendation Share, Brand Perception, New Users
- A&P: Manage within given budget and provide recommendation to improve efficiency.
- Champion Activation SOP, Sample SOP and continuously seek for improvement.
- Champion Compliance

**Others**:

- Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
- Good interpersonal skill
- Able to manage complexity from cross function management
- Able to lead from strategic direction to executions
- Able to work on the weekend if necessary according to hospital/association demand.

**QUALIFICATIONS**

**Education/ Experience/ Background**
- Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
- 10 years of Marketing experience, with at least 5 years in marketing management role in medical marketing/consumer marketing in Pharma/OTC environment
- Strong strategic and operational skills
- Strong communication and influencing skills with proven ability to work cross-functionally
- Sound understanding or qualifications in marketing related principles.
- Good knowledge of computer based programs including spreadsheets and graphics.
- Comprehensive industry knowledge.
- Ability to build relationships at all levels within the organization, with experience working in a matrix setting
- Team player with solid project management skills



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