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Area Sales Executive
1 month ago
**Job Descriptions**
**Sales Strategy and Planning**:
- Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
- Conduct market research and analysis to identify market opportunities, trends, and potential threats.
**Business Development**:
- Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
- Establish and maintain strong relationships with key decision-makers at existing and potential accounts.
**Promotions and Merchandising**:
- Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
- Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.
**Cross-functional Collaboration**:
- Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.
**Qualifications**:
- Bachelor’s degree in business, Marketing, or a related field. A master’s degree is a plus.
- Proven 2 years of experience as an Area Sales Executive or a similar role in the FMCG or consumer goods industry.
- Strong understanding of the local modern trade market and retail dynamics.
- Excellent leadership, communication, selling and negotiation skills.
- Demonstrated ability to achieve sales targets and drive results in a competitive market.
- Willingness to travel within the assigned area as required both Bangkok and upcountry.