Digital Content Manager

6 months ago


ปทมวน กรงเทพมหานคร, Thailand Centara Hotels & Resorts Full time

การตลาด, การตลาดดิจิทัล|
- ที่พักและโรงแรม|
- 1 อัตรา- ผู้เชี่ยวชาญหรือหัวหน้างาน|
- งานประจำ- วันที่โพสต์ : 13 มี.ค. 2567|
- รายได้ต่อเดือน- TH, Krung Thep Maha Nakhon, Pathum Wan, Khwaeng Pathum Wan

**รายละเอียดงาน และ หน้าที่รับผิดชอบ**

**BASIC FUNCTION**
Lead initiatives related to the generation of traffic to Centara Websites, user engagement. through relevant communications and optimization of online channels. This role plays a critical role in coordination of all digital marketing activities and is the champion of the corporate content marketing plan. The role will require advisory to properties and other functions on the optimal use of digital and content techniques to generate engagement online resulting in qualified traffic to property websites.

**ROLE & RESPONSIBILITIES**
1. Owner of Annual Digital Content plan encompassing. EDM, Journal, 3rd party content building, corporate comms.
2. SEO, on-page & technical execution project lead.
3. CMS functional optimization.
4. Website content optimization ownership: Corporate / Brand
5. Active liaison with properties to ensure property level website content appraised and updated.
6. Advisory to properties on maintenance of high OTA content scores.
7. Project lead for related website evolution projects.
8. Booking engine content + visual assets optimization.
9. Reporting compilation for management, properties.
10. Assurance of advertising and visual assets compliance with Brand guidelines.
11. User generated content usage and privacy concern responsibility.
12. Monitoring of key demand generation and conversion metrics.
13. Co-operation with PR, Social, CRM, Loyalty and Marketing services to assure alignment and efficiency.
14. Manage relationships with 3rd party vendors.
15. Manage a team of marketers.
16. Management of shared Data Analysis resource with Web Development Senior
manager.
17. Offer pertinent insights to analysis and development team to facilitate insightful marketing decisions.

**REQUIREMENTS**
1. 5+ years' experience in digital marketing, in hotels a significant advantage.
2. Knowledge of Digital demand generation tactics, SEO and Content marketing tactics
3. Strong command of English and Thai.
4. Proactive, positive & can-do attitude.
5. Diligent and organized.

**ค่าตอบแทน**
- ประเภทรายได้: รายได้ต่อเดือน

**สวัสดิการ**
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสุขภาพ
- เงินโบนัสตามผลงาน
- สิทธิการเบิกค่าทันตกรรม
- ประกันชีวิต

**คุณสมบัติ**
- เพศ: ไม่ระบุ
- ประสบการณ์: 5 ปี ขึ้นไป
- การศึกษา: ปริญญาตรีขึ้นไป
- อายุ: 30 - 55 ปี
- ภาษาที่ต้องการ- อังกฤษ ฟัง, พูด, อ่าน, เขียน
- ไทย ฟัง, พูด, อ่าน, เขียน

**สถานที่ทำงาน**
- Centara Grand and Bangkok Convention Centre, Pathum Wan, Bangkok, Thailand



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