Business Development Manager

Market Focus: Thailand | Enterprise Sales | Channel Development Role Overview We are looking for an experienced Business Development Manager to drive cybersecurity business growth in Thailand. This is a customer
- and partner-facing commercial role with ownership of pipeline development, strategic account engagement, channel development, opportunity progression, and revenue conversion. The successful candidate should have a strong understanding of the Thailand enterprise market, established customer and partner engagement capabilities, and the confidence to work with senior business and IT stakeholders. The role will work closely with distributors, resellers, system integrators, MSSPs, presales teams, and regional resources to develop and close opportunities. A practical understanding of cybersecurity is required. The candidate does not need to be a technical engineer, but must be able to understand customer security challenges, position solutions at a business level, and coordinate technical resources throughout the sales cycle.

Key Responsibilities
1. Thailand Market & Business Development
· Own and develop new cybersecurity business opportunities across the Thailand market.
· Build a sustainable pipeline through direct customer engagement, channel partners, referrals, industry events, and targeted account development.
· Identify and prioritize strategic enterprise accounts and verticals with strong business potential.
· Develop account and territory plans aligned with pipeline and revenue objectives.
· Maintain consistent opportunity progression from initial engagement through commercial closure. 2. Enterprise Customer Engagement & Sales Execution
· Engage enterprise customers to understand business priorities, cybersecurity challenges, budgets, decision processes, and project timelines.
· Build relationships with CIOs, CISOs, IT leaders, security teams, procurement stakeholders, and other decision makers.
· Position cybersecurity solutions based on customer business and security requirements.
· Coordinate technical presentations, demonstrations, workshops, and Proof-of-Concepts with presales resources.
· Lead commercial discussions including proposals, pricing, negotiation, forecasting, and closing activities.
· Maintain ownership of customer follow-up and agreed next steps throughout the sales cycle. 3. Channel & Partner Development
· Develop productive relationships with distributors, resellers, system integrators, MSSPs, and other channel partners in Thailand.
· Identify and develop partners capable of generating and supporting enterprise opportunities.
· Conduct joint account mapping, pipeline reviews, customer meetings, and go-to-market activities with partners.
· Drive partner engagement beyond opportunity registration by ensuring active customer development and follow-through.
· Work with regional and technical teams to support partner enablement and strategic opportunities. 4. Pipeline, Forecasting & Commercial Discipline
· Maintain accurate CRM records, opportunity stages, customer activities, and next actions.
· Provide realistic sales forecasts based on customer validation and opportunity maturity.
· Track pipeline coverage, conversion, PoCs, proposals, and expected closures.
· Follow company commercial processes, pricing guidelines, and compliance requirements.
· Take accountability for assigned sales targets and business development objectives. 5. Market Intelligence & Industry Engagement
· Monitor cybersecurity market trends, customer priorities, competitor activities, and pricing dynamics in Thailand.
· Provide feedback on customer requirements, competitor positioning, partner capabilities, and market opportunities.
· Represent the business at relevant industry events, partner activities, customer workshops, and networking sessions. Required Experience & Qualifications
· Approximately 5–10 years of experience in business development, enterprise sales, account management, channel sales, or related commercial roles.
· Relevant experience in cybersecurity, enterprise IT, software, cloud, networking, infrastructure, or technology solutions is strongly preferred.
· Proven experience developing enterprise opportunities and managing multi-stakeholder sales cycles.
· Experience working with distributors, resellers, system integrators, or MSSPs is highly advantageous.
· Diploma or Bachelor’s degree in Business, Information Technology, Engineering, or a related discipline is preferred.
· Strong understanding of the Thailand business environment and enterprise customer landscape. Cybersecurity & Technical Understanding
· Basic to intermediate understanding of enterprise cybersecurity concepts and common customer security challenges.
· Familiarity with endpoint security, EDR/XDR, network security, NDR, cloud security, email security, vulnerability management, and security operations is advantageous.
· Able to discuss cybersecurity solutions at a business and high-level technical level.
· Able to work effectively with presales engineers to translate customer requirements into appropriate solution discussions.
· Willingness to continuously develop cybersecurity and technology knowledge. Language Requirements
· Strong Thai communication skills are required for customer and partner engagement in the Thailand market.
· English working proficiency is required for regional and internal communication.
· Basic Mandarin speaking and understanding is very key for communication with regional and HQ stakeholders. Skills & Competencies
· Strong relationship-building and stakeholder management skills.
· Confident customer-facing communication and presentation ability.
· Strong commercial awareness, negotiation, and opportunity management skills.
· Self-motivated, disciplined, target-driven, and comfortable taking ownership of results.
· Able to manage multiple enterprise opportunities and maintain consistent follow-up.
· Comfortable working independently while collaborating closely with regional sales, presales, and channel teams. Career Development This role provides a pathway toward Senior Business Development Manager, Strategic Account leadership, Country Sales Manager, or broader regional sales responsibilities based on performance and