Content Team Lead

3 days ago

Bangkok, ไทย Siam Piwat เต็มเวลา
DUTIES AND RESPONSIBILITIES
• Develop and execute a content strategy for Siamparagon, Siam Center, Siam Discovery aligned with brand objectives.
• Plan and manage content calendars across social media, website, and campaigns.
• Craft original social media content for social channels like Facebook, Instagram, TikTok, and X including graphics, short videos, and story sequences.
• Writing and reviewing content for websites.
• Oversee content production timelines and ensure on-time delivery.
• Maintain consistency in content and ensure alignment with the brand and accuracy across all digital media.
• Stay updated with the latest trends and best practices in digital media platforms to ensure the best performance for content to reach and engage audiences.
• Recommend and contribute ideas with the content creation team to improve and optimize effectiveness on each channel.
• Conduct market research and competitor analysis to define realistic goals.
• Work with Integrated Marketing Communication (IMC) to get and understanding of the short term and long term marketing targets and objectives.
• Coordinate with designers, videographers, and agencies.
• Experience in leading a small-medium team. JOB SPECIFICATION Education and

Experience:
• Bachelor’s or Master’s degree in digital marketing, digital communication or related fields.
• 5-7 years of experience in content, social media, or digital marketing.
• Strong storytelling and copywriting skills.
• Good understanding of social media platforms (Facebook, Instagram, TikTok, etc.)
• Experience working with creative teams and agencies.
• Detail-oriented with a strong sense of branding.
• Background in performance tracking system either open or close platform. Required Skills/Abilities:
• Good presentation and communication with Thai and English proficiency.
• Strong written and verbal communication skills to convey messages effectively.
• Strong project management skill.
• Strong problem-solving skills.
• Excellent time management skill.
• Ability to work effectively with other departments.