E-Commerce Manager

3 days ago

Bangkok, ไทย Banyan Group เต็มเวลา

Position: Online Sales & Ecommerce Manager – Homm


Daily activities


  • Monitor online pricing on both Metasearch and OTAs live site. Investigate when finding a disparity, resolve or test booking if needed.​
  • Identify opportunities to improve visibility and production performance across possible distribution channels.​
  • Review the inventory , rate plans and pricing between channel manager and partner's extranet. Identify and resolve any discrepancies or errors. ​
  • Monitor guest's review and coordinate with Operation team for a reply/action.​
  • Manage and resolve booking issues including technical difficulties.​
  • Maintain a parity scores as per the target. ​

 Data Management


  • Ensure the content scores on OTAs are maintained at 100%. ​
  • Maintain accurate and updated hotel information and photos across all distribution channels.​
  • Monitor review scores on OTAs and MSEs to ensure alignment with targets and the competitors.​
  • Optimize hotel ranking on TripAdvisor and visibility on OTAs to enhance conversion.​

 Reporting


  • Provide weekly performance updates during a commercial meeting. ​
  • Conduct performance reviews with OTA and B2B Market Managers to discuss insights, opportunities, and recommendations.​
  • Prepare monthly online distribution performance report, identifying underperforming accounts and action plans for improvement.​

 Dynamic Online Pricing


  • Align rate plan connectivity across all distribution channels, following brand guideline and property direction.​
  • Uphold pricing consistency to be competitive and in line with revenue strategies.​
  • Minimize rate disparity and retain parity health as per target.​

 Revenue Generation & Growth


  • Participate in official and seasonal campaigns across key distribution partners.​
  • Initiate tactical campaign and promotional activities based on business needs and situation.​
  • Explore paid visibility opportunities with applicable platforms.​
  • Evaluate channel performance, strengthen high performing partners and address underperforming channels.