Online & Offline Media Management Officer

2 weeks ago

Pathum Wan, Bangkok, Thailand Gaysorn Private Equity Co., Ltd. Full time

Role Purpose:

To manage seamless delivery of online and offline content across Gaysorn Village's media ecosystem, ensuring all communication content assets are deployed with accuracy, timeliness, and brand consistency. This role acts as the central traffic controller between component teams, sponsorship, CRM, center centric & communication production on execution pipeline for digital LED screen, LINE OA, and on-ground media touchpoints.

Media Scheduling & Coordination (Online + Offline)

  • Oversee the end-to-end media schedule across all Gaysorn Village touchpoints, ensuring alignment with campaign timelines and component team requirements.
  • Maintain and update the Master Media Calendar for the village, consolidating content from Place Component, Place Marketing &Activation, CRM, and PMO.

LED Screen Content Management

  • Manage the monthly LED programming plan across all LED screens in Gaysorn Village (Gaysorn Center / Gaysorn Tower / Gaysorn Amarin).
  • Upload, schedule, and verify content rotations to ensure accuracy, visibility, and optimal loop performance.
  • Conduct routine screening audits to ensure all LED content is playing correctly and matches the approved schedule.

LINE OA Broadcast Scheduling & Execution

  • Manage the broadcast timeline for Gaysorn Village LINE OA, ensuring all scheduled pushes align with IMC & CRM timeline.
  • Coordinate with component teams to collect content, verify accuracy, and prepare broadcast-ready message packages.
  • Execute scheduled broadcasts, monitor performance, and ensure message delivery quality.
  • Track LINE broadcast analytics and prepare monthly summary insights for the PMO/CRM team.

Cross-Functional Collaboration

  • Work closely with the PMO, CRM Manager, Component Teams, and Marketing & Communication to ensure media flow supports campaign storytelling and customer journey mapping.
  • Act as the operational backbone that ensures campaign messaging is deployed coherently across the village ecosystem.

Reporting & Measurement

  • Work closely with relevant teams to gather result and deliver monthly report

Qualifications

  • Bachelor's degree in Digital Marketing, Communications, or related fields
  • 1–2 years of experience in digital marketing, media agency, or content coordination roles
  • Experience in social media planning and content scheduling
  • Strong coordination, attention to detail, and timeline management skills
  • Familiar with digital media platforms and campaign execution workflows

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