Marketing

1 week ago

Bangkok, Bangkok, Thailand Joymaker Interactive Full time

Joymaker Interactive is a global game development and publishing company headquartered in Shanghai, established in 2009, with branches in Taipei, Bangkok, Singapore, Jakarta, and Kuala Lumpur.

Our mission is to be "Creators of Joy." We don't just build fun games; we create happiness itself. We are dedicated to becoming a top-tier global cultural innovation company that inspires thought, creates world-class gaming experiences, and brings joy to everyone. Food vs. Mice, Arcade: Three Kingdoms, Dragon Nest, Duel of Legends.

We also hold the mobile game adaptation rights for the classic Ragnarok Online IP, a phenomenon across Southeast Asia, Hong Kong, Macau, Taiwan, Japan, and Korea.

Currently we are developing a sequel to a side-scrolling fighting game with 200 million users, alongside several other high-quality original mobile titles currently in the pipeline.

Job Responsibilities

  • Independently conduct relevant market research focusing on MMO games, based on the Thai market and user characteristics.
  • Synthesize key promotional points and formulate the
    Game Packaging Main Axis
    by combining product features, competitor analysis, and market characteristics.
  • Write external promotional copy and define the direction for game promotional materials, coordinate the continuous output of materials for the assigned project, and drive new ad creative ideas based on advertising performance data.
  • Assist in the formulation, execution, and summarization of offline marketing plans, and help achieve set marketing goals through various market promotion methods.
  • Monitor market trends and local information, experience various games in the market, and keep track of market trends.

Job Requirements

  • An avid enthusiast of MMO games, with in-depth experience playing at least one MMO-type game.
  • 3+ years of marketing experience in the Thai market, with a strong understanding of game products and the ability to effectively extract game features and selling points.
  • Excellent copywriting skills, good ability to collect, analyze, and organize information, a keen market sense, and proficiency in using market research methodologies and tools.
  • Good communication skills, strong interpersonal coordination ability, and outstanding ability to execute offline events.
  • Excellent English and Chinese listening, speaking, reading, writing, and communication skills are a plus.

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