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Food Service Route to Market Manager

2 weeks ago

Bangkok, Bangkok, Thailand AB Food & Beverages (Thailand) Ltd. Full time

Key Responsibility:

  • Responsible to achieve sales target given and KPI's in term of distributor management and project assignment in related to business development and responsible for trade marketing management, RTM price & promotion, activation and visibility

  • Ensure Distributor sales execution efficiency to meet ABF expectations by ensuing distribution, availability,  visibility and trade activity in  RTM.

  • Lead monthly performance review with Distributor team and internal , able to measure Distributor sales performance and able define business issues and opportunities to grow ABF business in RTM.

  • Work with Distributor to provide monthly forecast and demand plan to supply chain

  • Work with marketing team to  train  the product knowledge to Distributor sales team, and tailor activation.

  • Develop business plan to drive business opportunity together with action plan which is in line with company strategy/ direction

  • Ensure new product launch execution through Distributor to desire KPIs and provide recommendation on support program to drive sales performance

  • Be able to work collaboratively with internal stakeholders (Marketing, Finance, Supply Chain, CS etc.) and external stakeholders (DKSH team) to address key business issues and opportunities.

  • Support on food service customer and build up strong Ovaltine brand in RTM

Key Relationships:

Internal

Head of Food Service – Food service

  • Marketing Manager – OOH

  • Supply Chain, Planning & Customer service

  • Sale Operation / Sale Admin

  • BPA / Accounting

  • RD and Packaging Development

External

  • Food Service Customers (Marketing, Purchase, RD, Planning etc.)

  • Distributor

  • Application Developer (Chef and Consult)

  • Event agencies

Person Profile/ Experience/ Skills/ Knowledge

  • Bachelor's degree in Business Administration or related field, ages years old

  • Experience in managing customers in food service channel and trade management at least 3 years, experience in managing Distributor is preferred

  • Experience in Sales and trade management

  • Able to manage customers with different business profiles i.e. QSR, Café & Restaurants or factory

  • Fast learner with commercial mind set.

  • Candidate must have entrepreneurship and able to work under pressure.

  • Mobility, Flexibility in working station.

  • Own car