Game Marketing

1 week ago

Bangkok, Bangkok, Thailand WAKA STUDIO CO.,LTD. Full time

Qualifications & experience

  • Proven experience in marketing, specifically within the gaming industry.
  • Exceptional written English skills with the ability to create persuasive and engaging content.
  • Familiarity with online marketing strategies and analytics tools.
  • Strong interpersonal and communication skills for building relationships with press, partners, and influencers.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Eager to explore and implement innovative marketing approaches to promote games effectively.

Tasks & responsibilities

  • Press Outreach: Research, identify, and build relationships with press outlets worldwide. Draft compelling press releases and communications to promote game launches and updates. Coordinate and execute email campaigns to engage press contacts and secure coverage.
  • Partner Collaboration: Actively communicate and collaborate with partners to enhance promotional activities. Develop and maintain strong relationships with existing and potential partners. Work collaboratively to create co-marketing opportunities that benefit both parties
  • Content Creation: Create engaging written content for marketing materials, including newsletters, blog posts, and social media. Ensure a consistent and compelling brand voice across all communication channels.
  • Online Marketing Strategy: Develop and implement effective online marketing strategies to promote our games. Analyze marketing performance metrics and adjust strategies for optimal results. Stay informed about industry trends and competitor activities to identify new opportunities.
  • Influencer and KOL Engagement: Identify and reach out to influencers and Key Opinion Leaders (KOLs) in the gaming industry. Collaborate with influencers to create content and promotions that resonate with our target audience.

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