Senior Brand Manager

1 day ago

Bangkok, Bangkok, Thailand The Magnum Ice Cream Company Full time

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

The Magnum Ice Cream Company is redefining indulgence in the FMCG landscape—bringing iconic ice cream experiences to consumers across Thailand.

We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.

We take pride in our culture — one that values innovation, speed, and ownership. It's a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.

JOB PURPOSE:

As Senior Brand Manager, you'll lead bold campaigns, drive innovation and make Walls the most loved ice cream brand in every neighborhood. You'll own the full marketing mix, guide creative and media agencies, and collaborate with cross-functional teams to deliver impactful activations. From brand strategy and consumer insights to day-to-day operations and Sales & Operations Planning, you'll ensure growth, profitability, and unforgettable consumer experiences.

If you're a strategic thinker with a creative edge, ready to thrive in a fast-paced, innovation-driven culture, this is your chance to lead the way in shaping indulgence.

KEY RESPONSIBILITIES:

  • Lead overall Brand Campaigns, guide external media and creative agencies in creating new campaigns for local activations, and deployment mixes – ranging from purpose communications, traditional activations
  • Lead internal cross-functional team in the operations supporting the launches of projects and activations
  • Brand Custodian: Managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions)
  • Executions Lead for brand campaigns and innovations to drive business growth
  • Frontliner for Day-to-Day Brand Operations:
  • Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis
  • Brand Health, Consumer and Retail Data Analysis
  • Delivering Business Results – topline and bottom line: manage A&P and demonstrate understanding on innovation business case to deliver profitable and sustainable model

QUALIFICATIONS:

KEY COMPETENCIES & SKILLS

  • Strong project management and problem-solving skills
  • Highly creative and drive new initiatives
  • Strong collaboration and communication skills
  • Experience in leading an internal cross functional task force and working with external agencies
  • Experience in managing relationships with a variety of stakeholders - both internal and external partners
  • Demonstrate good understanding of numbers and data with strong analytical skill
  • Good command of English and Thai

RELEVEANT EXPERIENCE

  • Minimum 4-5 years experience in marketing and brand building ideally within FMCG food/ice cream
  • Experience in innovation development and project management
  • Experience in end-to-end marketing mix development
  • Managing agencies and external partners with measurable commercial results

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