Head of Marketing

Head of Marketing – Strategic Growth & Leadership | Global EdTech Leader (Thailand)

Location: True Digital Park, Sukhumvit Road, Bangkok

Level: Leadership Role

Industry: EdTech / Education Technology

Job Overview

We are seeking an innovative, data-driven, and strategic Head of Marketing to lead the brand and growth initiatives for our Thailand operations.

This is a high-impact leadership role responsible for defining the local marketing vision, driving performance across digital and offline channels, and shaping the brand's voice within Thailand's fast-growing education technology ecosystem.

You will lead integrated marketing strategies across Brand, Digital Performance, CRM, Content, and Campaign Management, while collaborating with regional teams to align Thailand's growth roadmap with global objectives.

Key Responsibilities

Marketing Strategy & Brand Leadership – Define and execute comprehensive marketing plans that build brand awareness, drive demand, and position the company as a trusted leader in the EdTech space.

Digital Performance & Growth – Lead data-driven campaigns across digital platforms (Meta, Google, TikTok, etc.) to achieve ambitious acquisition and retention targets.

Team Leadership & Cross-Functional Collaboration – Manage and inspire a dynamic team across content, digital, and creative functions. Collaborate closely with Sales, Product, and Regional Marketing to deliver aligned and impactful initiatives.

Consumer Insights & Market Analytics – Utilize data analytics and market insights to optimize marketing effectiveness, monitor performance metrics, and refine go-to-market strategies.

Campaign Innovation & Local Activation – Develop creative and localized marketing campaigns that resonate with Thai parents and learners while ensuring global brand consistency.

Budget Management & ROI Optimization – Oversee marketing budget planning, ensuring cost efficiency and measurable business impact across all channels.

Qualifications & Requirements

• Bachelor's degree or higher in Marketing, Communications, Business, or related fields.
• Minimum 7 years of experience in marketing or brand management, preferably in EdTech, Tech, or Consumer Digital industries.
• Proven leadership in managing teams and cross-functional marketing projects.
• Strong command of both Thai and English (Chinese is a plus).
• Proficiency in data analytics, campaign performance tracking, and CRM/MarTech tools.
• Strategic mindset with hands-on execution capabilities and passion for driving business growth.

What We Offer

Opportunity to shape marketing direction for a fast-scaling global EdTech brand

Empowering, collaborative, and innovation-driven work culture

Regional exposure and cross-market collaboration opportunities

Modern, creative workspace at True Digital Park, Bangkok's leading tech hub

Why Join Us?

Be part of one of the world's fastest-growing Education Technology companies transforming how students learn languages and skills globally.

As Head of Marketing (Thailand), you'll lead the mission to build powerful brand connections, drive digital growth, and craft stories that inspire thousands of learners and families every day.

Your leadership will directly shape brand impact, customer experience, and Thailand's next chapter in global EdTech innovation.

Ready to Build the Future of Learning?

Take the lead in transforming how the world learns — and grow your career with a global team redefining education through technology.

Apply Now to become part of our visionary journey

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