Senior Brand Manager

2 weeks ago

Sathon, Bangkok, Thailand TALENTVIS RECRUITMENT (THAILAND) CO., LTD. Full time

Requirements:

  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
  • 8–10 years of experience in luxury cosmetics or beauty brand marketing, with a proven track record in brand building and business growth.
  • Strong understanding of the ASEAN beauty market, consumer behavior, and competitive landscape.
  • Excellent leadership, strategic thinking, and communication skills.
  • Fluent in English (both written and spoken).

Responsibilities:

  • Lead the strategic planning and execution of a luxury skincare brand in Thailand, ensuring full alignment with regional and global directions.
  • Oversee marketing, sales, and training initiatives to achieve sales and profit targets.
  • Develop and manage annual marketing plans, promotional calendars, and new product launch campaigns.
  • Conduct market analysis and apply consumer insights to identify growth opportunities and strengthen brand positioning.
  • Collaborate closely with sales, education, and retail teams to ensure brand consistency and deliver exceptional customer experience.
  • Monitor, analyze, and report marketing performance and business results to headquarters.
  • Build, mentor, and lead a high-performing marketing team with potential to support future regional expansion.

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