Assistant Marketing Communication Manager
23 hours ago
Responsibilities
- Support development and execution of marketing communication strategies aligned with business objectives and marketing objectives
- Manage brand creative, messaging, tone of voice, and identity across all channels
- Plan and oversee creative and content for social media, website, PR, marketing campaigns and advertising materials
- Coordinate product launches, promotions, and marketing campaigns
- Work closely with Marketing Operation, E-commerce, Ads, and Influencer teams to ensure integrated communication
- Collaborate with agencies, production houses, and KOLs/influencers
- Ensure accuracy of product information, brand communication especially for supplement claims and regulatory compliance
- Monitor KPIs (reach, engagement, traffic, sentiment) and prepare performance reports
- Manage timelines and quality of deliverables from internal and external stakeholders
Qualifications
Experience
- Education: Bachelor's degree in Communication Arts or a related field
- Experience: Minimum of 5 years in Marketing Communication, Branding, Creative, Content, or PR
- Technical Skills: Deep expertise in Photoshop, Illustrator, Video and Creative Design Tools
- Communication: Excellent written and verbal communication skills in both English and Thai
- Industry Knowledge: Experience in food retails, restaurant, supplements, health, or FMCG is a plus
- Mindset: A proactive problem-solver who is comfortable with creativity and willing to assist with various marketing responsibilities as the team evolves.
Skills & Knowledge
- Strong understanding of 360° brand communication
- Content planning and campaign management
- Social media & digital marketing ecosystem
- Basic knowledge of supplement advertising regulations
- Experience working with marketing team, agency, influencers and PR
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