Digital and Off-Premises channel assistant manager

2 weeks ago

Khlong Toei, Bangkok, Thailand Restaurants Development Co., Ltd. Full time

Support digital and off-premises channel for KFC and new brands across aggregators and internal platforms, co-promotions with partners, and day-to-day coordination of related activities for kiosk and app operations.

Key Responsibilities:

Food aggregator Campaign & Co-Promotion Management

  • Champion for aggregator's channels for all brands on both strategy and execution.
  • Plan and execute monthly / quarterly / yearly promotions and co-branded campaigns on platforms such as Grab Food, LINE MAN, ShopeeFood.
  • Align campaign objectives with platform partners to drive order growth and visibility.
  • Track campaign KPIs, sales lift, and ROI; summarize performance and learnings.

Delivery Performance Monitoring

  • Analyze sales performance, AOV, conversion, and platform-specific insights to identify business opportunities.
  • Propose and support improvement actions to optimize aggregator and delivery performance.
  • Monitor product availability, menu accuracy, and pricing consistency across channels.

Internal Channel Operational Support (Kiosk & Own Delivery App)

  • Oversee day-to-day operations of the KFC app and self-order kiosks (e.g., menu update coordination, uptime monitoring).
  • Coordinate with IT, R&D, and Ops to resolve technical issues and ensure consistent customer experience.
  • Monitor usage, downtime, and user feedback for internal digital ordering touchpoints.

Partner Coordination

  • Serve as the key point of contact for delivery aggregators, Telco and online platforms for all campaign, operations, and promotional alignment.
  • Lead coordination on platform campaigns, listing optimization, and exposure opportunities.
  • Ensure strong relationships with partner account managers to secure priority placement and joint initiatives.

Reporting & Insights

  • Generate weekly/monthly performance report focusing on aggregator and delivery KPIs.
  • Provide insights into market trends, customer behavior, and channel-specific performance.
  • Track CSAT and platform reviews to improve customer satisfaction.
  • Coordinate with aggregators' key account contact for the insight and opportunities.

Qualifications

  • Bachelor's degree in marketing, Business, Digital or related field.
  • 2–4 years of experience in delivery, e-commerce, or QSR aggregator campaign management.
  • Strong analytical skills; proficiency in Excel, Power BI, or other performance tracking tools.
  • Understanding of QSR industry and digital platform operations (Grab Food, LINEMAN, Shopee Food).
  • Fluent in both spoken and written English.
  • Good coordination skills with a solution-driven mindset, attention to detail, result driven and able to work under pressure

Key Attributes

  • Detail-Oriented – Strong attention to campaign mechanics, accuracy in menu listing, and promotion timelines.
  • Commercially Minded – Focused on ROI, sales uplift, and finding opportunities to grow order volume through strategic partnerships.
  • Collaborative – Comfortable working cross-functionally and coordinating across departments.
  • Agile & Adaptable – Able to handle a fast-paced, multi-brand environment and quickly adjust to platform changes or campaign shifts.
  • Customer-Centric – Prioritizes end-user experience and satisfaction through operational consistency and platform optimization.
  • Problem-Solver – Takes initiative in resolving campaign or system issues, proposing improvements where needed.

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