Livestream KOL Program

2 weeks ago

Bangkok, Bangkok, Thailand Shopee (Thailand) Co., Ltd. Full time

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

KOL Program team handles all projects related to livestream KOLs that drive the commercial and marketing growth of the platform, especially the content commerce business

Job Description:

  • Design, implement, and manage the livestream KOL mission program, including budgeting and operations, for seamless execution, program effectiveness, and optimal economic outcomes.
  • Conduct data analysis and competitor benchmarking, take a hypothesis-driven approach to address business challenges, identify new growth opportunities and initiate the project with a structured business case.
  • Take ownership of KOL related projects, partnering with cross-functional teams to conceptualize, launch, and review the project using data-driven insights.
  • Contribute to the development of overall business strategy and long-term goals.

Requirements:

  • 0-2 years (Senior analyst) and 2+ years (Associate) of experience working.
  • Previous experience management consulting or e-commerce industry would be preferred.
  • Strong business acumen, critical thinking and ability to form actionable insights and recommendations using analytic skills, comfortable with numbers.
  • Effectively communicate in English and Thai.
  • Team player, humble, organized and results driven.
  • Able to work in fast-paced and dynamic environment.

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