Commercial Manager

4 days ago

Bangkok Noi, Bangkok, Thailand Yong Seng Watana Trading Co., Ltd. Full time

Key Responsibilities:

1. Commercial Strategy

  • Develop and execute commercial strategies to achieve company growth targets and profitability goals.
  • Oversee end-to-end performance across retail, wholesale, and online channels.
  • Integrate marketing and sales planning to ensure cohesive brand messaging, as well as positive revenue and gross margin impact.
  • Analyze market trends, competitor activities, and customer insights to inform business decisions.
  • Prepare and present commercial performance reports and forecasts to the leadership.

2. Sales Management – Retail & Wholesale

  • Lead and supervise sales operations across all channels: brick-and-mortar, B2B, and online.
  • Achieve sales targets and ensure effective account management and dealer development.
  • Maintain strong relationships with partners, retailers, and institutions nationwide.
  • Support the sales team in key negotiations, promotions, and event participation.
  • Oversee product display standards, in-store experience, and stock coordination with logistics.
  • Drive online sales through Shopee, Lazada, TikTok Shop, and the company webstore.

3. Integrated Marketing

  • Lead the Integrated Marketing team, including PR & Event, Category Executive, Creative Designer, and E-Commerce Operations.
  • Plan and manage annual marketing budgets, campaigns, and performance metrics.
  • Build and implement marketing strategies that enhance brand awareness and support sales growth.
  • Oversee product launches, PR initiatives, advertising, and digital campaigns.
  • Guide the creative direction for visual and digital content to ensure brand consistency.
  • Strengthen online engagement through data-driven marketing and social media strategy.
  • Coordinate closely with sales and procurement teams for category alignment and demand planning.

4. Team Leadership & Development

  • Manage teams across Sales and Integrated Marketing.
  • Set clear KPIs for performance, sales growth, and marketing effectiveness.
  • Coach and mentor team members to develop both commercial and creative capabilities.
  • Foster a collaborative and performance-driven culture across departments.

5. Business Expansion & Partnerships

  • Identify new market opportunities, brands, and product segments to expand the portfolio.
  • Strengthen relationships with global principals and local business partners.
  • Represent the company at trade shows, exhibitions, and events to enhance brand credibility.

  • Commercial Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Jaymart Insurance Public Company Limited Full time ฿900,000 - ฿1,200,000 per year

    Company DescriptionJaymart Insurance Public Company Limited is a insurance flagship of Jaymart Group. Jaymart Group operates in diversified businesses including retail, financing, real estate development, and more, creating vast opportunities to leverage InsurTech for revenue generation and enhancement of overall group strength. The company aims to provide...

  • Commercial Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Yong Seng Musical Full time ฿900,000 - ฿1,200,000 per year

    About Yong Seng Musical:Founded in 1940, Yong Seng Musical is a trusted legacy brand and a leading distributor of musical instruments and professional audio equipment in Thailand. With over eight decades of experience, the company has built strong, long-term partnerships with music retailers, recording studios, educational institutions, and system...

  • Commercial Division Manager

    6 days ago

    Bangkok, Bangkok, Thailand Leo Global Logistics Career Full time

    The Commercial Division Manager is responsible for developing and driving commercial strategies, leading the sales and customer service teams, building strong relationships with key customers and partners, and ensuring the company's sustainable revenue and margin growth in the logistics and freight forwarding businessResponsibilitiesDrive commercial...

  • Commercial Finance Manager

    1 week ago

    Bangkok, Bangkok, Thailand CGP Recruitment (Thailand) Company Limited Full time

    Job SummaryThe Commercial Finance Manager will lead financial planning, forecasting, and performance analysis to support strategic decision-making. This role works closely with commercial, operations, and regional teams to drive business growth and profitability.Key ResponsibilitiesLead budgeting, forecasting, and long-range planningAnalyze financial...

  • Commercial Manager, Thailand

    2 weeks ago

    Bangkok, Bangkok, Thailand Michael Page Full time ฿1,200,000 - ฿2,400,000 per year

    Be part of an iconic global brand driving expansion across Southeast Asia.Take charge of two markets, blending strategy and distributor management.About Our ClientOur client is a leading global player in the fashion and lifestyle industry, recognized for its premium positioning and unique brand identity. With a strong global presence and ambitious regional...

  • Commercial Finance Manager – Foods

    2 weeks ago

    Bangkok, Bangkok, Thailand PepsiCo Full time ฿2,000,000 - ฿2,500,000 per year

    OverviewCommercial Finance Manager – FoodsResponsibilitiesLead financial analysis, planning, and forecasting for commercial performance and KPIs across assigned customers and brands within the Thailand Foods Market Unit, and total business performance for Myanmar and Laos.Drive the Annual Operating Plan (AOP), budget management, and strategic planning...

  • Commercial Finance Manager – Foods

    2 weeks ago

    Bangkok, Bangkok, Thailand PepsiCo Full time

    OverviewCommercial Finance Manager - FoodsResponsibilitiesLead financial analysis, planning, and forecasting for commercial performance and KPIs across assigned customers and brands within the Thailand Foods Market Unit, and total business performance for Myanmar and Laos.Drive the Annual Operating Plan (AOP), budget management, and strategic planning...

  • Commercial Marketing Department Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand LEARN Corporation Full time

    About LEARN Corporation & OnDemand EducationLEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that "learning opportunities can improve one's quality of life," we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good...

  • Commercial Marketing Department Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand LEARN Corporation Full time

    About LEARN Corporation & OnDemand EducationLEARN Corporationis Thailand's leader in lifelong-learning EdTech. Guided by our conviction that "learning opportunities can improve one's quality of life," we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good...

  • Commercial Excellence Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Coty Operations Asia Pacific Pte. Ltd. Full time ฿30,000,000 - ฿50,000,000 per year

    We are looking for a Commercial Excellence Manager who is responsible for managing sales and profit plan for selected channels as well as support the organisation to achieve strategic and financial goals of the brands in the market.RESPONSIBILITIESYour main focus:Support the Commercial Excellence Lead to manage the sales planDefine commercial strategy for...