TikTok Shop
2 weeks ago
Drive e-commerce user growth with ads as the core lever, managing multi-channel off-platform campaigns to deliver user acquisition, GMV, and ROI targets.
Build tailored advertising strategies by category, price band, product attributes, and business stage; enhance efficiency and partner with internal teams (marketing, traffic, subsidies, etc.) to support merchant decision-making.
Analyze performance data, assess strategy impact, and continuously optimize the conversion funnel.
Collaborate with product and engineering teams to evolve tools and product capabilities for advertising.
Monitor industry trends and market shifts to provide forward-looking strategic insights.
Qualifications
Minimum Qualifications: Minimum Bachelor's Degree or above.
Fluent in English, with excellent communication and cross-functional collaboration skills.
3+ years of experience in developing advertising strategies and driving e-commerce user growth, leveraging ads as the core growth lever.
Strong understanding of advertising models, ROI frameworks, and the full conversion funnel.
Strong strategic thinking with the ability to design structured, scalable advertising frameworks rooted in user/merchant behavior and market insights.
Experience in strategy operations, Ads strategy, or data-driven operations.
Preferred Qualifications: Advanced analytical skills; proficient in SQL, Excel, and data visualization, with the ability to convert insights into actions.
Highly self-driven, structured thinker, capable of managing complex initiatives end-to-end.
Background in e-commerce or digital advertising is a plus.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Job skills required: Excel, English, SQL, Industry trends
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