Branding Designer

18 hours ago


Pathum Wan, Bangkok, Thailand The Growth Master Full time
Responsibilities

80% Branding Design

  • Lead Brand Strategy Development: Lead the design team and define the brand's direction (Brand Strategy) in collaboration with executives and the marketing team, ensuring all designs align with the organization's vision and business goals.
  • Oversee High-Level Brand Identity Creation: Create and control the design of the brand identity across all dimensions, from Core Identity, Visual Identity (logo, colors, typography), to Tone of Voice.
  • Manage and Maintain Brand Guidelines: Develop and maintain a comprehensive and detailed Brand Guideline to ensure all departments can use it correctly and maintain Brand Consistency.
  • Creative Design Direction: Provide guidance and direction to Junior/Mid-level Designers on Branding projects and various Creative tasks to ensure high-quality results meet senior standards.
  • Analyze and Interpret Consumer Insights: Interpret Consumer Insights and market trends to create impactful designs that address customer needs.
  • Present Work Strategically: Present design concepts and final work to executives and clients with a strong rationale, emphasizing the connection between design and business objectives.
  • Implement New Technologies: Experiment with and apply AI tools, AR, VR, or other new design technologies to create cutting-edge Brand Experiences.

20 % Graphic Design

  • Creative Graphic Design: Design various print, digital media and Branding, including social media posts, advertisements, websites, logo, and marketing campaigns
  • Analyze and Propose Ideas: Understand target audiences and customer perspectives to create designs that meet business objectives and leave a lasting impression.
  • Collaborate with the Team: Work closely with marketing, content, and other teams to ensure all designs are aligned with campaign goals.
Requirement
  • Minimum of 4 years of experience in Branding Design or Art Direction, with prior experience as a Senior.
  • Expertise in developing Brand Strategy and creating End-to-End Brand Identity.
  • Proven ability to direct creative work and make decisive judgments on complex design matters.
  • Excellent proficiency in the Adobe Creative Suite (Photoshop, Illustrator).
  • Understands and can effectively utilize AI tools (Generative AI) to enhance the design process.
  • A strong Portfolio is mandatory, demonstrating experience in creating or successfully evolving professional brands.
Characteristic
  • Strategic Thinking & Visionary: Possesses strategic thinking and a clear, long-term vision for the brand.
  • Leadership & Mentorship: Strong leadership qualities; able to inspire and effectively mentor team members.
  • Deep Understanding of Agency/Startup Dynamics: Profound understanding of the fast-paced (Agile) and highly flexible workflow of an Agency or Startup.
  • Exceptional Communication & Storytelling: Excellent communication, presentation, and storytelling skills; capable of persuading stakeholders.

Your Well-being:

  • Annual Leave
  • Group Insurance
  • Birthday Leave & Birthday Bonus Gift
  • Free Course
  • Drinks & Snacks (Free Flow Beer / Alcohol)
  • Board Games, Nintendo, Playstation
  • Company Night [Quarter]
  • Company Outing [Yearly]
  • Referral Commission
  • Bonus [Performance]
  • Social Security
  • Other activities

Work Location: Mint Tower, Chula Soi 10 (near BTS National Stadium, MRT Sam Yan/Hua Lamphong)

Monday - Friday (WFH 1-2 Day/Week)


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