Category Manager

2 weeks ago


Bangkok, Bangkok, Thailand Lazada (Thailand) Co., Ltd. Full time ฿1,200,000 - ฿3,600,000 per year

In this role, the ideal candidate should demonstrate business judgment with a desire to actively manage and growth your own business with passion and knowledge within assigned category.

You must be a team player and demonstrate a passion for working cross-functionally to achieve own and common KPIs. You must be self-motivated and able to quickly dive deep into data to determine root causes of problems and implement scalable solutions.

You will be mentored by a senior member of our commercial team to drive portfolio growth by employing analytical and eCommerce merchandising methodologies for your respective commercial categories.

o Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.

o Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.

o Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.

o Strategic Brand Partnerships: Build and strengthen relationships with global brands, local SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.

o Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada s toplines.

o Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.

People & Leadership Management.

o High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.

o Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.

o Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset..

5+ years of work experience, preferably in consulting, category management, sales related position, or similar roles under Fashion Industries both online and offline.

Bachelor s or Master degree in business administration or MBA, economics, engineer, finance, or any related fields.

Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must.

Strong understanding of e-commerce business models and dynamics is a plus.

Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis.

Passionate for multiple simultaneous projects, creative flow and high attention to detail.

Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.

Adaptable and proactive, thriving in a fast-paced and dynamic environment.

A resilient problem-solver with proven leadership qualities.

Strong Leadership and attention to details.

High proficiency in using Microsoft Word, Excel and PowerPoint..


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