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brand manager

3 weeks ago


Khlong Sam Wa, Bangkok, Thailand smart-i Full time

Brand Strategy & Planning

  • สร้าง/ทบทวน Brand Positioning, Persona, Value Proposition, Brand Architecture
  • วาง Brand Plan (Q/Annual) และ Go-to-market สำหรับสินค้า/บริการใหม่
  • ร่วมกำหนด Pricing/Packaging/Message (ตามธุรกิจ)

Campaign & Execution

  • ทำงานกับทีม Creative/Content/Performance/PR/Influencer/Events
  • Brief เอเจนซี่/ฟรีแลนซ์ ทำ Creative brief + Communication brief
  • คุม Timeline, Budget, คุณภาพงาน และความสอดคล้องกับแบรนด์

Insights & Performance

  • ทำ Consumer & Market research (เชิงคุณภาพ/เชิงปริมาณ)
  • สรุปผลแคมเปญ: Awareness/Consideration/Conversion, CAC/ROAS (ถ้ามี), Brand lift (ถ้าทำ)
  • ทำ Dashboard/รายงานสรุปให้ผู้บริหาร พร้อม Action plan รอบถัดไป