Head of Sales

2 days ago

Bangkok, Bangkok, Thailand BTI Executive Placement (Thailand) Co., Ltd. Full time
Role Overview:

The Head of Sales & Marketing - Pet food will lead the strategic development and execution of all sales and marketing initiatives across multiple channels — retail, wholesale, online, and export. You will be responsible for growing market share, building a strong brand presence, and delivering commercial results. This is a key leadership role reporting directly to the CEO.


Key Responsibilities:
  • Develop and implement a comprehensive sales and marketing strategy aligned with company objectives
  • Lead and manage the sales, trade marketing, digital marketing, and brand teams
  • Identify new market opportunities and lead market expansion (domestic and international)
  • Build and maintain strong relationships with distributors, retailers, and key accounts
  • Drive brand awareness through integrated marketing campaigns (online/offline)
  • Oversee product positioning, pricing strategies, and promotional activities
  • Analyze market trends, customer insights, and competitor activities
  • Set and track KPIs to ensure performance targets are met or exceeded
  • Collaborate cross-functionally with R&D, production, and supply chain teams
  • Manage marketing and sales budgets efficiently and effectively

Qualifications:
  • Bachelor's or Master's degree in Marketing, Business Administration, or related field
  • Experience in FMCG, pet food, animal health, or a related industry strongly preferred
  • Proven track record of delivering strong sales growth and building brand equity
  • Strong leadership, strategic thinking, and analytical skills
  • Excellent communication and negotiation skills
  • Proficient in digital marketing, CRM tools, and market analytics

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