E-commerce Marketplace Specialist

Job Summary:

The
E-commerce Marketplace Specialist
owns end-to-end operations and growth across
ActionCity (Thailand)
's online channels; TikTok Shop, Shopee, Lazada, Shopify (website), LINE Official Account, and future marketplaces. The role covers front-end (listings, pricing, promotions, ads, lives) and back-end (orders, returns, stock, shipping, refunds), including delivery management and full coordination with Third-Party Logistics providers. You are the power user who sets up tools, fixes integrations, and turns data into sales, especially for limited drops and pre-orders.

Job Description:

Strategy, Calendar & Merchandising

• Build a monthly/weekly
  marketing calendar
  per platform (launches, limited drops, pre-orders, bundles, payday/mega events).
• Own
  onsite merchandising
  : collections, badges, sorting, product highlights, cross/upsell blocks.
• Set pricing ladders, vouchers/coupons, bundles, add-on deals, and keep
  promo hygiene
  consistent across channels.

TikTok – Creators & Ads

• Recruit and manage
  creators/affiliates
  : brief, assets, codes, tracking, and ROI reporting.
• Plan and optimize
  TikTok Shop Ads
  (e.g., Spark/Video Shopping Ads) to hit CTR, CPC,
  CVR
  ,
  ROAS
  , and keep refund/cancel rates low.
• Continuously test hooks, thumbnails, creatives; scale winners and cut underperformers.
• Maintain product pages that sell: TH/EN titles, images/video, key value points, short FAQs.

Performance Marketing & Traffic Growth (All Platforms)

• Run in-platform ads for
  Shopee MyAds
  and
  Lazada Sponsored Solutions
  ; manage
  TACOS
  across channels.
• Keep pixels/feeds (where applicable), basic SEO for Shopify, and
  UTM discipline
  in place for clean measurement.

Operations & Fulfillment

• Create and publish product info (titles, specs, prices, images, variants/SKUs).
• Test promo setups (codes, bundles, pricing rules) before go-live; coordinate with agencies if needed.
• Make weekly reports: customer profile, payment mix, sales/orders, best sellers, and key insights.
• Handle customer tickets, returns/exchanges/lost items with clear SLAs.
• Monitor shipping with Operations and Third-Party Logistics; follow up delays and exceptions fast.
• Work with MyCloudFulfillment for stock, pick/pack, dispatch, and return cases.
• Manage marketplace content and attributes; keep listings accurate.
• Create monthly marketplace promos/banners aligned with the calendar.
• Report performance (sales, best sellers, campaign results).
• Work with marketplace KAMs on visibility (search boost, coupons, lives).
• Take care of after-sales (tickets, refunds, ratings) to protect shop health.

Marketing Coordination & Sales Enablement

• Collaborate with Marketing and Design teams to execute
  promotions, digital content, and product launch campaigns.
• Prepare product decks, sales presentations, and short product videos with assistance from creative teams.
• Help set up mini-sites, product pages, or banner assets during new product launches.
• Support special projects such as pop-up events, online sales campaigns, and influencer collaborations.

Analytics, Reporting & Forecast

• Build weekly dashboards: sales, units, traffic, CVR, cancel/return rate, On-Time Delivery, ads, top SKUs, live performance.
• Run
  post-mortems
  after lives/campaigns and turn insights into next tests and actions.
• Forecast demand for launches and replenishment; propose PO/ETA scenarios with Merch/Overseas Procurement.

Qualifications:

Education:
Bachelor's in
Marketing, E-commerce, Business
, or related field.

Experience:

• 3–5 years
  in e-commerce/marketplace
  marketing
  with hands-on ownership of
  TikTok Shop
  (must), plus Shopify, Shopee, and Lazada.
• Proven results in ads optimization, promo mechanics, live/creator programs, and CRM/remarketing.

Technical Skills:

• Platforms:
  TikTok Shop
  , Shopify admin, Shopee & Lazada Seller Centers,
  LINE OA
  .
• Ads & Analytics: TikTok Shop Ads, Shopee/Lazada Sponsored Ads,
  GA4
  , Looker/Data Studio, Google Sheets/Excel (Pivot, VLOOKUP/XLOOKUP).
• Feeds/pixels basics, UTM discipline, listing SEO fundamentals.
• Familiarity with automation tools (Zapier/Make/AppScript) is a plus.
• Understanding of
  PDPA
  and marketplace policies.

Soft Skills:

• Commercial mindset, data-driven,
  test-and-learn
  .
• Clear communicator (TH/EN); strong teamwork with Creative/Ops/Finance.
• Ownership, accuracy, on-time delivery under pressure.
• Proactive, trustworthy, and improvement-oriented.

Language:

• English:
  Excellent written and spoken communication (required for client communication and reporting).
• Thai:
  Native or fluent.
• TOEIC score of at least 600+

Work Conditions

• Mon–Fri, 08:00–17:00 (Bangkok HQ)
  .
• Flexible after-hours support
  for live sessions, mega events, or urgent drops.
• Reports to General Manager (E-commerce/Retail); collaborates with Regional as needed.