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Category Lead-General Merchandise-Hardline home 2
2 weeks ago
Location:
Thailand
Department: Commercial
Location: Thailand
Job Description
Business Planning:
Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.
Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.
Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.
Portfolio Execution:
Strategic Brand Partnerships: Build and strengthen relationships with global brands, Thailand SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.
Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada's toplines.
Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.
People & Leadership Management
High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.
Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.
Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.
Job Requirements
6-8+ years of work experience, preferably in consulting, category management, sales related position, or similar roles in a industries such as General Merchandise; Home & Living, or FMCG
Bachelor's degree in business administration, economics, engineer, finance, or any related fields.
Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must
Strong understanding of e-commerce business models and dynamics is a plus
Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis
Passionate for multiple simultaneous projects, creative flow and high attention to detail
Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.
Adaptable and proactive, thriving in a fast-paced and dynamic environment.
A resilient problem-solver with proven leadership qualities
Strong ownership and attention to details
High proficiency in using Microsoft Word, Excel and PowerPoint
