Senior Visual Merchandising

JOB SUMMARY

The Senior Visual Merchandising & Window Designer leads the creative development, execution and refinement of PAÑPURI's visual merchandising strategies across all retail environments. This role is responsible for shaping the brand's physical aesthetic, driving seasonal storytelling, and elevating customer engagement through impactful window displays, in-store presentations and immersive retail experiences. Strong creative direction, technical proficiency, cross-functional collaboration and hands-on execution are essential to ensure consistent, high-quality VM rollout across multiple markets.

ROLES & RESPONSIBILITIES

Creative Direction & VM Strategy

• Lead the creation of visual merchandising concepts, seasonal narratives and VM guidelines aligned with PAÑPURI's brand identity and business objectives.
• Translate marketing campaigns and product strategies into compelling in-store and window presentations.

Window Design & Implementation

• Design, develop and oversee the production of window displays, feature zones and seasonal installations.
• Ensure designs are innovative, commercially relevant and consistently executed across all retail touchpoints.

Retail Experience Enhancement

• Develop immersive retail environments through sensory storytelling, product zoning and optimized customer flow.
• Collaborate closely with the Retail Design team to integrate VM seamlessly into store layouts.

Material & Production Management

• Oversee material selection, prototyping, fabrication methods and production specifications for VM and window elements.
• Ensure cost-efficiency, feasibility and high-quality output from external vendors.

Cross-Functional Collaboration

• Partner with marketing, product development and retail operations to ensure cohesive and integrated brand experiences.
• Provide clear guidelines, toolkits and support for regional and store-level VM teams.

Trend & Market Research

• Monitor global trends in visual merchandising, materials, window innovation and retail design.
• Conduct competitive benchmarking and bring new creative inspiration to the brand.

Execution & Quality Assurance

• Lead and supervise VM and window installation activities to ensure excellence in execution.
• Conduct store audits and provide improvement feedback to maintain brand consistency and performance.

Leadership & Mentorship

• Guide and support store VM teams in creative approach, rollout execution and VM standards.
• Assist in planning workflows, project timelines and resource coordination for key VM initiatives.

Data & Insight Integration

• Gather insights from store teams, customer feedback and performance metrics to evaluate VM impact.
• Recommend improvements to enhance visibility, customer engagement and commercial performance.

QUALIFICATIONS

• Bachelor's degree in Visual Merchandising, Exhibition Design, Interior Design or related field.
• 4–6 years of experience in visual merchandising, window design or retail experience design, ideally within luxury, beauty, fashion or wellness industries.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and 3D software (SketchUp, AutoCAD).
• Proven experience designing and producing window displays or large-scale visual installations.
• Strong design sensibility, aesthetic judgment and creative direction capabilities.
• Excellent project management skills and ability to manage multiple projects simultaneously.
• Strong communication and collaboration abilities across cross-functional teams.
• High attention to detail, craftsmanship and understanding of materials and fabrication.
• Ability to work independently with initiative, ownership and problem-solving capacity.
• Passion for creating immersive, emotive and refined retail experiences.

EMPLOYEE BENEFITS

• 5 working day per week
• Group Medical Insurance
• Provident Funds
• Life Insurance (Accident)
• Dental Allowance
• Product Discount
• Internal & External Training
• Annual Salary Adjustment
• Performance Bonus
• Wedding Gift
• Educational support for employee's children
• Maternity Allowance
• Funeral Allowance (Father, Mother, Spouse, Child only.)
• Annual Leave / Birthday Leave.