Marketing Executive

13 hours ago

Sathon, Bangkok, Thailand PERSOL Thailand Full time

Duties:

  • Develop and execute PR strategies and campaigns to strengthen the brand image and awareness.
  • Build and maintain strong relationships with media, KOLs, influencers, and Celebrities.
  • Plan, create, and manage photo and video content (Reels, short clips, campaign videos) aligned with the brand direction.
  • Generate creative ideas and storytelling for social media platforms such as Instagram, Facebook, and TikTok.
  • Lead and oversee photo and video shoots — from concept, coordination, and production to final delivery.
  • Collaborate closely with the marketing team to organize events, press launches, pop-up activities, and PR promotions.
  • Translate English press releases and brand materials into Thai with accuracy and brand-consistent tone.
  • Track and report PR coverage, influencer performance, and content engagement metrics.

Qualifications:

  • Bachelor's degree or higher in Marketing, Communications, Journalism, or related fields.
  • Minimum 2–3 years of experience in PR, influencer marketing, or content creation (preferably in the beauty or luxury industry).
  • Strong understanding of beauty, fashion, and social media trends.
  • Creative mindset with the ability to translate product concepts into impactful stories and visuals.
  • Experience managing photo/video production and collaborating with creative teams.
  • A portfolio of past PR campaigns or video/photo content is highly appreciated.

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