Marketing Product

13 hours ago


Sathon, Bangkok, Thailand Yan Wal Yun Corporation Group Co., Ltd. Full time

Key Responsibilities

  • Development of annual brand plans & budget to achieve targets
  • Plan and execute efficient brand investment plan
  • Overseeing digital / precision marketing and data strategies for the business
  • To facilitate launching and marketing promotion of existing and new products to develop sales opportunities.
  • To be responsible for product development.
  • Track and report overall effectiveness of the program through specific KPIs
  • Develop and manage strategic roadmaps and marketing plans across multiple initiatives, including plan objectives, strategy, messaging, tactics, budgets and executive communication to deliver enterprise goals
  • Drive for results, able to influence and accomplish tasks through formal and informal channels
  • Creating and utilizing new communications channel to enhance sales opportunities (especially digital and social media)
  • Track and manage marketing spending of assigned projects

Qualifications

  • Bachelor's degree
  • Deep understanding of consumer behavior: A strong grasp of consumer psychology, preferences, and trends in the food and beverage industry, especially condiments.
  • Market research expertise: Ability to conduct thorough market research, analyze data, and identify market opportunities and threats.
  • Reativity and innovation: A passion for developing innovative and exciting product concepts that stand out in a crowded marketplace.
  • Excellent communication and interpersonal skills

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