Marketing Product
13 hours ago
Key Responsibilities
- Development of annual brand plans & budget to achieve targets
- Plan and execute efficient brand investment plan
- Overseeing digital / precision marketing and data strategies for the business
- To facilitate launching and marketing promotion of existing and new products to develop sales opportunities.
- To be responsible for product development.
- Track and report overall effectiveness of the program through specific KPIs
- Develop and manage strategic roadmaps and marketing plans across multiple initiatives, including plan objectives, strategy, messaging, tactics, budgets and executive communication to deliver enterprise goals
- Drive for results, able to influence and accomplish tasks through formal and informal channels
- Creating and utilizing new communications channel to enhance sales opportunities (especially digital and social media)
- Track and manage marketing spending of assigned projects
Qualifications
- Bachelor's degree
- Deep understanding of consumer behavior: A strong grasp of consumer psychology, preferences, and trends in the food and beverage industry, especially condiments.
- Market research expertise: Ability to conduct thorough market research, analyze data, and identify market opportunities and threats.
- Reativity and innovation: A passion for developing innovative and exciting product concepts that stand out in a crowded marketplace.
- Excellent communication and interpersonal skills
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