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Front Office

2 weeks ago


Bangkok, Bangkok, Thailand Kaaya Pilates Rehab Clinic Full time ฿1,200,000 - ฿2,400,000 per year

Role Overview

The
Front Office & Spa Manager
at
Kaaya Pilates Rehab Clinic
plays a pivotal role in leading and improving daily operations while ensuring an
exceptional, 5-star customer experience
at every touchpoint.

You will work closely with the CEO to set service standards, refine operational processes, and continuously elevate Kaaya's positioning as Bangkok's leading
doctor-led rehabilitation and wellness destination
.

This role is perfect for a
detail-oriented, customer-obsessed leader
who thrives on
daily operational excellence
,
continuous improvement
, and creating an environment where
every client feels cared for and valued
— turning first-time visitors into
loyal, returning customers
.

Key Responsibilities

1. Wellness & Operations Leadership

  • Oversee
    day-to-day clinic operations
    to ensure seamless, high-quality service across all departments (front desk, Pilates, physiotherapy).
  • Set, implement, and continuously
    refine Kaaya's operational SOPs
    and
    service experience guidelines
    .
  • Manage
    scheduling
    for doctors, physiotherapists, trainers, and receptionists to optimize coverage, especially during
    peak hours and weekends
    .
  • Ensure
    clinic readiness
    daily, including environment, cleanliness, safety, and equipment — delivering a
    premium, wellness-focused atmosphere
    .
  • Actively identify and
    solve operational bottlenecks
    to maximize efficiency and elevate customer satisfaction.

2. Customer Experience & Journey Optimization

  • Champion
    Kaaya's 5-star service philosophy
    — ensuring
    warmth, empathy, and personalization
    at every customer touchpoint.
  • Monitor the
    entire customer journey
    , from booking to treatment to follow-up care, and proactively close service gaps.
  • Create and enforce
    Kaaya's Wellness Service Standards
    to maintain consistent excellence and a sense of community.
  • Regularly analyze
    customer feedback, NPS scores, and reviews
    to identify patterns and implement improvements.
  • Introduce
    experience-driven innovations
    — surprise touches, personalized wellness check-ins, and memorable moments that
    delight customers
    .

3. People Leadership & Team Empowerment

  • Lead, coach, and
    inspire a multidisciplinary team
    of doctors, physiotherapists, trainers, and front desk staff.
  • Set
    clear KPIs and service goals
    for every department, aligning them with Kaaya's
    mission and business objectives
    .
  • Conduct
    performance evaluations
    , personalized coaching, and
    team upskilling
    to raise overall service standards.
  • Foster a
    positive, collaborative, and accountable team culture
    that prioritizes empathy, innovation, and excellence.
  • Ensure
    team readiness
    to deliver consistently premium care by providing daily huddles, refreshers, and workflow updates.

4. Policy, SOP & Quality Management

  • Develop, review, and
    continuously improve SOPs
    to ensure operational consistency and compliance.
  • Maintain adherence to
    Thai healthcare regulations
    and
    Kaaya's internal quality benchmarks
    .
  • Conduct
    routine operational audits
    to identify risks, inefficiencies, and opportunities for innovation.
  • Oversee
    cash handling, insurance claim processes
    , and
    front desk documentation accuracy
    to maintain financial integrity.

5. Continuous Improvement & Innovation

  • Analyze operational workflows
    and proactively redesign them for greater efficiency, higher retention, and better patient outcomes.
  • Integrate
    clinic software systems
    , data dashboards, and automation tools to enhance operational accuracy and reporting.
  • Benchmark Kaaya's service quality against
    premium rehabilitation and Pilates clinics
    regionally and globally.
  • Partner with the CEO to develop
    Kaaya-exclusive wellness programs
    and operational frameworks that
    differentiate the brand
    .

6. Reporting & Strategic Collaboration

  • Deliver
    weekly and monthly reports
    to the CEO, including:
  • Revenue & cost performance
  • Customer experience metrics
  • Team productivity & adherence to SOPs
  • Operational gaps and proposed solutions
  • Contribute to
    strategic planning, budgeting, and scaling
    Kaaya's operations.
  • Support the development of
    franchise-ready SOPs
    and
    expansion frameworks
    for future branches.

Qualifications & Skills

Must-Have

  • Bachelor's degree in Business Administration, Healthcare Management, Wellness, or related field
  • 5+ years of operational or wellness management experience, preferably in
    healthcare, wellness, or hospitality
  • Strong understanding of
    customer experience design
    and
    patient journey optimization
  • Proven ability to
    set and maintain premium service standards
    while managing cross-functional teams
  • Excellent leadership skills
    with the ability to
    motivate, coach, and hold teams accountable
  • Highly
    detail-oriented
    and
    process-driven
    , with a passion for
    continuous improvement
  • Customer-first mindset
    with strong emotional intelligence and empathy

Nice-to-Have

  • Experience in physiotherapy, Pilates, wellness, or fitness industry operations
  • Knowledge of Thai healthcare regulations and insurance claims
  • Familiarity with
    clinic software systems
    or similar management tools
  • Bilingual (Thai + English)

Key Success Metrics (KPIs)

  • Customer Experience:
    NPS ≥ 90, complaint resolution ≤ 24 hours
  • Retention:
    Returning client rate ≥ 60% within 6 months
  • Operational Excellence:
    ≥ 95% appointment accuracy, ≤ 5% no-shows
  • Team Performance:
    ≥ 90% SOP adherence, strong staff engagement & retention
  • Continuous Improvement:
    Launch at least
    3 impactful operational upgrades
    per quarter

Kaaya Core Values

  • Care & Empathy
    — We treat every client as family.
  • Excellence
    — We deliver
    5-star service
    at every touchpoint.
  • Innovation
    — We embrace new ideas to continuously improve.
  • Integrity
    — We are transparent, accountable, and trustworthy.
  • Community
    — We build lasting relationships between clients, staff, and Kaaya.