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Creative Strategy

2 weeks ago


Bangkok, Bangkok, Thailand GMM Grammy Public Company Limited Full time ฿60,000 - ฿120,000 per year

หน้าที่ความรับผิดชอบ


• วิเคราะห์ Brand, Business Objective, และ Insight ของลูกค้า ตั้งโจทย์ทางการตลาดที่นำไปสู่ไอเดียที่แตกต่าง และวัดผลได้จริง


• สร้าง Creative Strategic Direction ให้กับแคมเปญ / โปรเจกต์ / คอนเทนต์ ในทุกช่องทาง โดยสามารถหยิบ Asset ทั้งหมดของ GMM มาใช้ให้เกิดประโยชน์สูงสุด (TV / KOLs / นักแสดง /  Digital / Social / On-ground / PR)


• Develop Brand Narrative / Campaign Big Idea / Messaging House / Creative Concept และ Storyline


• เขียนและทำ Proposal, Deck นำเสนอไอเดียเชิงกลยุทธ์ พร้อม Strategic Reasoning ที่ชัดเจน


• ทำงานร่วมกับ Creative, Content, Media, Production และ Client Service เพื่อให้ Idea ถูกนำไป execute ได้จริง และ align ทุกฝ่าย


• Research Competitor, Trend, Culture, Audience Behavior ที่เกี่ยวข้อง และสกัด insight ที่ใช้ได้


• ร่วม Present งานกับทีมให้ลูกค้า

คุณสมบัติ


• มีประสบการณ์ด้านกลยุทธ์/ครีเอทีฟ/คอนเทนต์/บรีฟ ครีเอทีฟ


• เข้าใจ Consumer Insight, Social Trend, Platform Behavior (TikTok / IG / FB / YouTube)


• คิดเชิง Concept / Narrative / Campaign ได้ ไม่ใช่แค่คอนเทนต์แยกชิ้น


• สามารถเล่า logic และเหตุผลเชิงกลยุทธ์ได้ ไม่ใช่แค่ไอเดียสวยๆ


• ใช้ Keynote/Powerpoint

/Canva ได้ดี ทำ deck ดู professional


• มีความสามารถด้าน Storytelling และการเขียน copy เป็น bonus