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Lead Branding

2 weeks ago

Bangkok, Bangkok, Thailand Monee Full time ฿1,200,000 - ฿2,400,000 per year

Overview
About the Team:

  • We are seeking a dynamic and strategic Marketing & Branding expert to lead the brand development and integrated marketing efforts for Monee, our financial services platform. This role will play a critical part in shaping and growing Monee's brand presence, user engagement, and market positioning across digital and offline channels. The ideal candidate is a creative yet analytical marketer with a deep understanding of branding in the fintech space and a proven ability to translate consumer insights into impactful marketing strategies

Job Description
Job Description:

  • Lead the development and execution of Monee's brand strategy to build brand equity, drive customer loyalty, and differentiate in a competitive fintech landscape
  • Work closely with the regional branding team to localize global/regional brand strategies while maintaining alignment with the overall brand vision and guidelines
  • Define and evolve Monee's brand voice, visual identity, and messaging framework across all customer touchpoints
  • Oversee & execute the strategic direction and performance of Monee's social media presence across platforms
  • Identify opportunities for on-ground engagement and awareness, including pop-ups, retail branding, and local partnerships
  • Analyze audience insights, platform trends, and initiative performance to continuously optimize content and strategy
  • Develop and manage partnerships with KOLs/influencers to amplify brand reach and authenticity then evaluate performance and ROI using both quantitative metrics and qualitative insights
  • Lead team members and ensure high-quality execution aligned with strategy

Requirements

  • Bachelor's degree or higher in Marketing, Communications, Business, or a related field
  • Minimum 6 years of experience in marketing, branding, or communications, preferably within fintech, digital services, or tech-driven consumer brands
  • Proven track record of leading successful brand campaigns and managing cross-channel marketing strategies
  • Deep understanding of consumer behavior, digital marketing tools, social media strategy, and branding frameworks
  • Strong analytical & numerical skills with experience using tools such as Google Analytics, Talkwalker, or similar for performance and sentiment analysis
  • Excellent communication and storytelling skills, with the ability to influence internal stakeholders and external partners
  • Self-starter with a creative mindset and strategic thinking, able to thrive in a fast-paced, high-growth environment