Sales Trainer

Training Program Development

• Design, develop, and implement comprehensive sales training programs tailored to automotive sales teams, including both new hires and existing employees.
• Create training materials, presentations, and resources that cover various aspects of the automotive sales process, such as customer interactions, sales techniques, product features, and market trends.
• Develop training content that aligns with the latest automotive industry trends, technologies, and product innovations.

Delivery Of Training

• Conduct in-person, virtual, and hybrid training sessions for sales teams, ensuring content is engaging, relevant, and effective in driving sales performance.
• Provide on-the-job coaching and mentoring to sales staff, helping them apply training concepts to real-world customer interactions.
• Evaluate and measure the effectiveness of training programs through assessments, feedback, and performance data.

Collaboration & Stakeholder Engagement

• Collaborate with leadership, product specialists, and marketing teams to ensure training content is aligned with business goals and the latest product offerings.
• Partner with Sales Managers to identify specific challenges faced by sales teams and create customized training solutions.
• Foster a culture of learning and development within the sales department to drive a high-performance team.

Industry Knowledge & Trend Analysis

• Stay up to date on automotive industry trends, market conditions, and competitor activities to ensure training programs are relevant and forward-thinking.
• Regularly attend automotive industry conferences, workshops, and events to maintain expertise and network with industry professionals.

Requirements
Education:

• Bachelor's degree in Business Administration, Marketing, Automotive or a related field (preferred).
• Certification in Sales Training or a related field is a plus.

Experience

• 3+ years of experience in automotive sales or sales trainer, experience in designing and delivering training programs, preferably within the automotive industry.
• Strong knowledge of automotive products, industry trends, and customer behavior.
• Experience working with automotive dealership teams, OEMs (Original Equipment Manufacturers), or automotive sales organizations.
• Flexibility to travel to various locations for in-person training sessions or dealership visits as required.