TH Associate Director, Market Research

About Us

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.

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Introduction

We mainly focus on two pillars:

Brand engagement – Help our clients to develop brand communications with optimal messages. Ensure our clients make the most out of their marketing spend across all touchpoints. Gain a deeper understanding of our clients' target audience. Develop insights and assess and build brands in a more intelligent way. Toluna provides a suite of brand, advertising and cross-media research solutions to help our clients achieve their objectives.

Product Innovation – A business can only ensure continued growth through pro-active, fact based marketing and innovation strategies grounded in superior consumer insights. Uncovering the right opportunities, developing innovative product solutions and initiating smart go-to-market strategies are the three crucial building blocks that will help our clients succeed. Toluna provides a suite of exploration, design/development and activation research solutions to help our clients grow their business.

Our clients are global players and are a great mix in different industries like FMCG, Automotive, Movie/Entertainment, Media & Tech companies.

Responsibilities

• You are the client relationship owner and responsible to ensure skills are leveraged across clients. You have depth of knowledge of the clients' businesses and the issues they face in their industry.
• Actively work with Client Director to further build relationships and maintain/grow account. (e.g., proposals, strategic account reviews, client meetings, presentation, lead discussions/ workshops etc.)
• Have a strong presence in client meetings and provide depth of experience, advanced knowledge and skills to support the client team in expanding relationships and winning new business, plus proactively advise clients on research that would benefit their business.
• Be across projects, familiarize yourself with new solutions quickly, and be across a range of key accounts, assisting in the delivery of our business consulting style/value add.
• Manage your team (5 or more team members) daily workload, provide on-the-job training and career development. Look for opportunities to organize and conduct internal training sessions based on the team's needs and development plan. Ultimately, having a strong positive influence on the team with effective leadership.
• Lead project team with clear directions and roles and responsibilities, at the most efficient manner (maximizing existing resources and time)
• Ensure and foster strong collaboration across different business units (research, operation, CDs and solution leads).
• Keep work fun and lead by example. Plan team events and set culture for the overall team.

Requirements

• 8-10 years of experience with quantitative research methods/ techniques and team/ people management experience
• A passion for brands, products and people
• An interest in interpreting numbers and turn data into actionable stories for clients
• Good experience and knowledge across different research methodologies, from branding, innovation, pricing, segmentation and custom research
• Attention to detail, coupled with being able to identify broad, strategic implications
• Strong communication skills: oral and written
• Pro-active and resourceful in problem solving
• Entrepreneurial mentality
• Strong team player and team-focused mindset
• Experience with MS Excel, PowerPoint, and Word (SPSS is a strong plus).

Our Values

A
cting with Ownership
:
Demonstrating individual accountability

B
ringing a Forward Mindset:
Being action-oriented, bold & entrepreneurial

C
ollaborating with Curiosity: Exhibiting teamwork through togetherness

D
iscussing openly, committing jointly: Sharing your views openly

E
mbracing Empathy: Being egoless & caring

What We Offer

At Toluna, we're all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you're passionate about making an impact, we'd love to have you on board.

Join our global team. We welcome big thinking and reward great work