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Digital Marketing and Branding Officer

2 weeks ago

Bangkok, Bangkok, Thailand Betagro Public Company Limited Full time

Key Responsibilities

Campaign Creation & Execution


• Design and execute marketing campaigns across various platforms to drive brand awareness, customer engagement and sales


• Collaborate with the design and content teams to create compelling visual, copy and assets for campaign


• Coordinate with advertising agencies, media partner and vendors to plan and implement marketing campaigns


• Conduct on-site visit to chain-store, competitor's store, partner business, and promotional event locations to ensure proper branding and marketing execution


• Meet with business partners, and event organizer to negotiate branding opportunities and marketing collaborations


• Oversee the installation of marketing materials, signage, and in-store promotions to ensure brand consistency


• Attend off and on-site meetings and networking events to build relationships with key stakeholders and explore new marketing opportunities


• Monitor and assess branding and marketing effectiveness at physical locations, gathering insight for improvement

Brand Development & Strategy


• Define and strengthen the brand identity across all digital touchpoints


• Develop and implement strategies to create a unique brand voice and engage our target audience


• Monitor and ensure brand consistency across all digital channels.

Marketing Research & Analysis


• Conduct market research to identify consumer behavior trends, competitors, and potential new branding opportunities


• Analyze brand performance of marketing campaigns (using tools like Google Analytics, social media insights, etc.) to assess ROI and optimize future effort

Customer Engagement & Retention


• Develop strategies to increase customer loyalty and retention through personalized campaigns and follow-up


• Manage customer feedback and online review to maintain positive brand image

Collaboration & Reporting


• Work closely with other teams to ensure marketing initiatives align with business objectives


• Report on marketing performance and suggest improvements based in data and insights