Brand Executive

2 weeks ago


Bang Na Bangkok, Thailand Sen Foods Public Company Limited Full time ฿1,200,000 - ฿2,400,000 per year

Job Summary

We are looking for a passionate and detail-oriented Brand Executive with experience in New Product Development (NPD) for food products. This role will support the end-to-end process of launching new products, managing brand campaigns, and coordinating with internal teams and external partners to drive brand growth and market success.

Key Responsibilities

  • Support end-to-end NPD (New Product Development) projects from concept to launch (e.g., sausage, fermented pork, Vietnamese pork roll, meatballs, snacks, beverages, etc.)
  • Coordinate with 3rd parties including suppliers, agencies, designers, printers, and production partners
  • Work closely with Sales, R&D, Trade Marketing, Graphic/Packaging, and Production teams to ensure smooth execution of brand initiatives
  • Receive brief from sales team and translate into clear NPD / campaign briefs for R&D and creative teams
  • Coordinate product sampling, tasting sessions, and cost discussion with R&D and procurement teams
  • Conduct market research on trends, competitors, pricing, packaging, and consumer insights
  • Support development of packaging communication (label, claims, key visuals, artwork approvals)
  • Assist in planning and executing marketing campaigns (online & offline)
  • Monitor campaign performance, gather feedback from sales & customers, and prepare reports
  • Manage brand assets, product information, and launch timelines
  • Support trade marketing activities (POSM, in-store communication, promotions)

Qualifications

  • Bachelor's degree in Marketing, Food Science, Business Administration, or related fields
  • 1–3 years of experience in Brand / Marketing / Product Development (Food, Snack, Beverage, FMCG preferred)
  • Experience in NPD for food products is a strong advantage
  • Basic understanding of food product regulations, labeling, and packaging requirements is a plus
  • Strong coordination and communication skills
  • Organized, proactive, and able to manage multiple projects simultaneously
  • Creative thinking with analytical and research skills
  • Proficiency in MS Office (Excel, PowerPoint, Word)


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