Integrated Marketing Manager

2 weeks ago

Bangkok, Bangkok, Thailand Huawei Technologies (Thailand) Co., Ltd. Full time

Job Responsibilities:

  1. Develop Integrated Marketing Strategies

  2. Develop integrated marketing plans (IMC) including Campaign goals and strategies aligned with brand positioning and business goals

  3. Leverage consumer insights and market trends to inform campaign ideas and content direction
  4. Drive cross-channel strategy combining Digital, TV, PR, social media, KOL/influencer marketing, content, and Event to deliver a unified brand message

  5. Lead Campaign Planning and Execution

  6. Oversee end-to-end execution of key campaigns, including product launches, Digital campaign, and seasonal activations e.c.t.

  7. Manage timelines, budgets, and resources to ensure campaign are delivered smoothly, effectively and on time

  8. Cross-Functional and External Collaboration

  9. Work closely with internal teams (PR, e-commerce, GTM, sales, Regional & HQ team) to align marketing efforts

  10. Manage external agencies, media partners, and content creators to ensure consistent and high-quality delivery

  11. Campaign Performance Tracking & Optimization

  12. Conduct campaign KPIs and track the performance

  13. Analyze performance metrics, generate post-campaign reports, and extract key learnings for future improvements

Requirements:

  • Proficiency in English is required as the primary working language. Fluency in Mandarin Chinese is a strong plus
  • Bachelor's degree or above in Marketing, Communications, Advertising or related field
  • Minimum 5 years of experience in integrated marketing, with solid experience in developing and executing integrated marketing strategies
  • Excellent strategic thinking, project management, and cross-functional communication skills
  • Hands-on experience with product marketing, including Go-to-Market (GTM) planning and execution, stakeholder management, and cross-functional collaboration
  • Strong knowledge of digital marketing, social media, PR, influencer/KOL campaigns, content marketing, and offline event execution
  • Self-driven, detail-oriented, able to thrive under pressure and manage multiple priorities

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