Marketing Manager

7 days ago

Bangkok, Bangkok, Thailand HRnet One Executive Recruitment (Thailand) Ltd. Full time

This position will spearhead end-to-end brand strategy, product innovation, and distribution-led business development to expand brand penetration and commercial opportunities across multiple channels. The role demands strong capability in new product creation, holistic communication planning, and close collaboration with sales and trade marketing teams to drive market accessibility and revenue growth.

Roles and Responsibilities:

  • Lead consumer-centric innovation strategy, identifying whitespace opportunities grounded in consumer insights, trends, and category dynamics within beverages.
  • Drive concept development, market validation, product formulation, pack format, and pricing strategy through cross-functional leadership.
  • Manage full innovation funnel, ensuring timely execution from idea to commercialization with strong stage-gate discipline.
  • Build impactful brand communication strategies to reinforce brand positioning and drive consumer engagement across key touchpoints.
  • Develop and execute integrated campaigns (ATL, digital, influencer, OOH, sponsorships) that convert awareness into demand.
  • Oversee media planning and creative development, ensuring alignment with brand KPIs and ROI.
  • Manage brand P&L, pricing strategy, and A&P investments to ensure sustainable and profitable growth.
  • Partner with Sales and Trade Marketing to strengthen distribution reach across MT, GT, and emerging channels (eCommerce, HORECA, Convenience).
  • Provide strategic recommendations to leadership with clear action plans to accelerate business performance.
  • Collaborate cross-functionally with R&D, Supply Chain, Sales, and Finance to ensure integrated decision-making.

Qualifications

  • Bachelor's/Master's in Marketing, Business, or related field.
  • Minimum 7+ years of FMCG marketing experience, preferably within beverage categories.
  • Proven track record in NPD commercialization, brand building, and channel-driven business development.
  • Strong communication, stakeholder influence, and project management skills.

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