Customer and Channel Marketing Manager – Southeast Asia

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Customer and Channel Marketing Manager – Southeast Asia

Company     : Flora Food Group Southeast Asia

Location      : Bangkok, Thailand

Job Type      : Full-time

Type of individual we are looking for:

We are looking for a dynamic and experienced Customer & Channel Marketing Manager to drive trade marketing initiatives and build strong relationships with key customers in the region. This role is pivotal in ensuring the success of our products in the market by developing and executing effective channel and customer marketing strategies. The Channel and Customer Marketing manger should be able to understand shopper needs, Customer objectives and Category strategies to achieve a triple win for all. The role will directly report to GM for Southeast Asia. This role requires a strong background in Brand, Channel and Customer (Trade) marketing for distributors, modern trade customers, wholesalers, and retailers in the food industry. The ideal candidate is entrepreneurial and resourceful, with a proactive & goal-orientated mindset looking to break out from the status quo.

Skills, Experience and Qualifications Required:

• High Bias for Action Mount Everest high
• Entrepreneurial mindset You want to have your own company a couple of years from now But let us do this first
• Bachelor's degree or Similar Qualification in Marketing, Business, or a related field. MBA is a plus.
• Minimum of 10 years of experience in trade marketing, customer marketing, or related roles within the FMCG industry
• Strong understanding of the Southeast Asia market, its channels, and customer dynamics
• Proven experience in developing and executing trade marketing strategies that drive revenue growth.
• Exceptional analytical and strategic thinking skills.
• Excellent communication and relationship-building abilities.
• Proficiency in data analysis tools and marketing software.
• Ability to inspire sales team through shopper focused activities.
• Results-oriented and adaptable in a fast-paced environment.
• Willingness to travel frequently within the region is a must

Your Personal Power At Flora Food Group we want you to bring your ideas, your motivation and desire to succeed This part of the role is up to you to complete.

Your Main Responsibilities: -

• Develop and implement comprehensive channel and customer marketing strategies to achieve business objectives and sales targets.
• Collaborate with cross-functional teams to create customer-specific marketing plans, tailored to meet the unique needs of each account.
• Analyze market trends and consumer insights to identify growth opportunities and tailor marketing strategies accordingly.
• Manage trade promotion budgets, ensuring efficient allocation of resources for maximum ROI.
• Build and maintain strong relationships with key customers and partners, enhancing the company's reputation and customer satisfaction.
• Create compelling marketing materials, including POS displays, trade incentives, and sales collateral to support the sales team.
• Monitor and evaluate the performance of trade marketing initiatives, providing recommendations for improvements.
• Work closely with the sales team to ensure effective implementation of trade marketing strategies at the point of sale.
• Stay updated on industry trends and competitor activities, providing insights to the leadership team.
• Train and develop the trade marketing team, fostering a culture of continuous improvement and growth.

How to Apply: You should feel super excited and on edge to get going by now. "What are we waiting for?" you ask yourself. Or, you are hiding under your desk right now, or about to feel your jaw drop. When the former, please reach out to our recruiter for more information. When the latter, please take care

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.