Brand Marketing

1 week ago

Bangkok, Bangkok, Thailand Shopee (Thailand) Co., Ltd. Full time ฿2,500,000 - ฿4,000,000 per year

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

As a Brand Marketing & Communications Associate, you will play a key role in executing brand campaigns and communication initiatives that enhance Shopee's branding and user engagement. You will collaborate with cross-functional teams and external partners to bring creative ideas to life across online and offline channels, ensuring consistency in brand messaging, visual identity, and tone of voice

Job Description:

  • Assist in the execution of ATL and BTL brand campaigns across platforms, including digital, social media, in-app, and offline channels
  • Coordinate the campaign rollout plans and timelines with internal stakeholders (e.g., production, campaign, and media teams)
  • Develop campaign messaging and creative briefs that align with the overall brand strategy
  • Work with internal teams and media partners to review assets and ensure quality and brand consistency
  • Able to turn ideas into a clear, visually engaging presentation
  • Track campaign performance and compile reports or post-campaign summaries
  • Monitor market trends, competitor activities, and brand sentiment to provide insights for ongoing communication strategies
  • Execute communication plans and align with cross-functional teams to ensure consistent messaging and synchronized timelines

Requirements:

  • Bachelor's degree or higher in Marketing, Communication Arts, Liberal Arts, or a related field
  • 1-2 years of experience in marketing, communications, or campaign execution (experience from internships or agencies in the creative or media planning industry is a plus)
  • Strong attention to detail with the ability to manage timelines and multiple tasks effectively (experience in project coordination or PMO is a plus)
  • Basic understanding of branding principles and marketing channels (i.e. ATL, BTL, digital media, social media)
  • Team player with good communication skills and the ability to adapt quickly in a fast-paced environment
  • Proficient in Google Workspace; familiarity with creative or design tools is a plus
  • Creative mindset with an interest in exploring social media trends and generating fresh campaign ideas
  • Curious and up-to-date with the latest marketing and digital trends

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