Country Brand Lead

2 weeks ago

กรงเทพมหานคร, Thailand Pfizer Full time

Role Description

The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.

Key Responsibilities

Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross functional needs of Pfizer Covid-19 Vaccine in Thailand to strengthen the presence of Pfizer Covid-19 Vaccine in HCP community and public under an emergency use authorization (EUA) and full approval in future
- Maintains updated identification, mapping, and segmentation of key stakeholders (policy, payer, academic, HCP, patient and private in future)
- Develops brand plan by tailor regional/global brand strategies to local market needs, and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments
- Leads external interaction with Government & Academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships
- Leads development of robust, credible value messages and propositions for Pfizer Covid 19 Treatment
- Leads cross functional team on alignment and integration of global and local country plans on supply management
- Establishes strong working relationships at Local and Regional and across functions, contributing ideas, strategies, team/matrix leadership
- Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to ensure cost effectiveness and achieve brand P&L
- Drives innovation on patient pathway in a highly dynamic by challenging the status quo to achieve desired goal
- Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs
- Leads promotional activity execution through collaboration across functional team and align with Pfizer & local regulations
- Leads training for Customer Facing Team on product positioning and strategies
- Others as assigned by hiring manger

Qualifications:

- At least 5-year pharmaceutical experience with at least 3 years in Marketing
- Infectious diseases therapeutic, vaccine and new product launch experiences preferred
- Bachelor’s degree in pharmacy, medical science with MBA desired
- Infectious diseases therapeutic experience preferred
- Marketing and Strategic Planning Excellence
- Operational Excellence
- Track record of strong marketing execution
- Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)
- Resilient
- responds to change with agility and optimism and innovation
- Dynamic, energetic, innovative, and strong and active team player
- Strong leadership, interpersonal and communicational skills
- Proficiency in English and local language
- Possess good presentation skills and good computer literacy

LI-PFE

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE

  • Country Brand Lead

    2 weeks ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Country Brand Lead

    6 days ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Country Brand Manager

    2 days ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    [8:10 PM] Nutthinanont, Ploynapas Drive the consumer portion of the brand’s marketing strategy in Thailand. Foster stakeholder partnerships, enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with internal colleagues and sales team to ensure flawless execution of...

  • Country Lead

    2 weeks ago

    กรุงเทพมหานคร, Thailand Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours. This role is to lead the company’s activities within the geography in order to achieve the agreed objectives of Volume, Revenue, Market Share performance and other relevant KPI’s. Represent...

  • Country Brand Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Country Brand Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Thailand Country Lead

    1 week ago

    กรุงเทพมหานคร, Thailand Cushman & Wakefield Full time

    **Job Title** Thailand Country Lead **Job Description Summary** As the Country Lead for the Property Department, you will be responsible for overseeing property-related operations, strategy, and management across the entire country. Your role involves collaborating with various stakeholders, optimizing property assets, and ensuring compliance with industry...

  • Country Value

    6 days ago

    กรุงเทพมหานคร, Thailand Amgen Full time

    **Thailand - Bangkok** **JOB ID**: R-193550 **LOCATION**: - Thailand - Bangkok **WORK LOCATION TYPE**: Flex Commuter / Hybrid **DATE POSTED**: Aug. 05, 2024 **CATEGORY**: Value and Access **Country Value & Access Lead** Bangkok, Thailand **HOW MIGHT YOU DEFY IMAGINATION?** Amgen is one of the world’s leading independent biotechnology companies....

  • .NET Developer

    2 days ago

    กรุงเทพมหานคร, Thailand Brand New Day Full time

    Make a difference and join Brand New Day as a **.NET Developer** **To cut a long story short** Sure - the financial services sector can be very uncool and unsexy. But Brand New Day is definitely not like any other bank or insurer... We’re young, modern and independent. We believe in doing things our own way and challenging the status quo. Don’t believe...

  • Country Manager, Thailand

    2 weeks ago

    กรุงเทพมหานคร, Thailand HydraFacial Full time

    **ABOUT US**: BeautyHealth is a category-creating beauty health company focused on bringing innovative products to market. Our flagship brand, HydraFacial, is a non-invasive and approachable beauty health platform and ecosystem with a powerful community of estheticians, consumers and partners, bridging medical and consumer retail to democratize and...