Country Brand Lead

7 days ago

กรงเทพมหานคร, Thailand Pfizer Full time

Role Description

The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.

Key Responsibilities

Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross functional needs of Pfizer Covid-19 Vaccine in Thailand to strengthen the presence of Pfizer Covid-19 Vaccine in HCP community and public under an emergency use authorization (EUA) and full approval in future
- Maintains updated identification, mapping, and segmentation of key stakeholders (policy, payer, academic, HCP, patient and private in future)
- Develops brand plan by tailor regional/global brand strategies to local market needs, and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments
- Leads external interaction with Government & Academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships
- Leads development of robust, credible value messages and propositions for Pfizer Covid 19 Treatment
- Leads cross functional team on alignment and integration of global and local country plans on supply management
- Establishes strong working relationships at Local and Regional and across functions, contributing ideas, strategies, team/matrix leadership
- Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to ensure cost effectiveness and achieve brand P&L
- Drives innovation on patient pathway in a highly dynamic by challenging the status quo to achieve desired goal
- Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs
- Leads promotional activity execution through collaboration across functional team and align with Pfizer & local regulations
- Leads training for Customer Facing Team on product positioning and strategies
- Others as assigned by hiring manger

Qualifications:

- At least 5-year pharmaceutical experience with at least 3 years in Marketing
- Infectious diseases therapeutic, vaccine and new product launch experiences preferred
- Bachelor’s degree in pharmacy, medical science with MBA desired
- Infectious diseases therapeutic experience preferred
- Marketing and Strategic Planning Excellence
- Operational Excellence
- Track record of strong marketing execution
- Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)
- Resilient
- responds to change with agility and optimism and innovation
- Dynamic, energetic, innovative, and strong and active team player
- Strong leadership, interpersonal and communicational skills
- Proficiency in English and local language
- Possess good presentation skills and good computer literacy

LI-PFE

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE

  • Country Brand Lead

    1 week ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Country Lead

    1 week ago

    กรุงเทพมหานคร, Thailand Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours. This role is to lead the company’s activities within the geography in order to achieve the agreed objectives of Volume, Revenue, Market Share performance and other relevant KPI’s. Represent...

  • Country Brand Manager

    1 week ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Country Brand Manager

    1 week ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Country Brand Manager

    1 week ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Country Lead Thailand

    2 weeks ago

    กรุงเทพมหานคร, Thailand Organon Full time

    **Responsibilities** - Lead the cross-functional and country leadership team towards the common goal of advancing Organon Thailand’s leadership in Women’s Health, Cardiovascular Disease, and other key therapeutic areas. - Oversee the commercial organization to achieve ambitious P&L targets, delivering USD >100 million in revenue with strong growth. -...

  • Brand Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Colgate-Palmolive Full time

    No Relocation Assistance Offered 154211 - Bangkok, Bangkok, Thailand **Brand Manager** **Location: Bangkok, Thailand** **Main Purpose**: **Overall, the Senior Brand Manager/ Brand Manager is responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives, in line with the company...

  • Country Head-thailand

    1 week ago

    กรุงเทพมหานคร, Thailand Anchanto Full time

    **Lead sales initiatives for a fast-growing global SaaS tech company**: **Job Purpose**: We are rapidly expanding our business team across the Southeast Asia Region. This role will add to more sales execution capability for deals in Thailand. This role's prime purpose is to secure more mid and large-size customers for our Ecommerce Order Management System,...

  • Country Manager, Thailand

    1 week ago

    กรุงเทพมหานคร, Thailand Visa Full time

    Company Description Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure...

  • Personal Care Thailand Lead

    2 weeks ago

    กรุงเทพมหานคร, Thailand Unilever Full time

    Job Title: Personal Care Thailand Lead Location: Thailand **BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB** - As the key driver of P&L performance, you will be responsible for developing and executing strategic plans that deliver optimal results in terms of revenue, profit, market share, and other key targets. - You will be instrumental in translating our...